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Alice Fox

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Content Marketing Lead at Singtel · content strategy, editorial

Works at
Singtel
Location
Singapore · SGT (UTC+8)
Experience
9+ years experience
Education
Melbourne Business School
Languages
English, Mandarin
Open to work
Message Connect

Overview

Content Marketing Lead at Singtel, focused on content and SEO. Grew organic traffic from 59k to 1279k monthly visits. Hired and trained a content team of 11. Before that: Commonwealth Bank and NAB. Jazz piano, badly.

Good reasons to reach out
  • Roles in content and SEO
  • Speaking or podcast invitations
  • Working sessions on pricing
Please don't message about
  • Unpaid work or spec projects
  • Generic networking requests
  • Offshore staffing offers

Replies on weekends

Skills
editorialanalyticscontent strategycopywritingpricing
Open to workLooking for a role
closes in 3 months

Open to Content Marketing Lead roles at growth-stage gaming companies

Target roles
Content Marketing Lead
Level
Senior
Industries
B2B SaaS, Logistics
Work mode
Remote
Available
90 days notice
Work authorization
Open to relocating
What I'm looking for
Early-stage company (Series A) where content and SEO is core to the product.
Not interested in
Crypto

9 years in content and SEO. Strongest at copywriting and editorial. Can start in about six weeks.

Singaporecontent strategyanalyticseditorial
Open

Experience

  1. Content Marketing Lead
    Aug 2025 - Present
    Singtel · 1 yr 3 mo · Full-time · Singapore
    • Hired and trained a content team of 11.
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
  2. Growth Marketing Manager
    Nov 2023 - Aug 2025
    Commonwealth Bank · 1 yr 9 mo · Full-time · Singapore
    • Launched 20 campaigns, 5 of them in new markets.
    • Built a library of 829 articles that still drives sign-ups.
  3. Product Marketing Manager
    Jul 2022 - Nov 2023
    NAB · 1 yr 4 mo · Full-time · Singapore
    • Killed 5 features nobody used and shipped the 3 that customers asked for.
    • Took payments activation from 29% to 43% in three quarters.
  4. Marketing Associate
    Jan 2020 - Jul 2022
    McKinsey & Company · 2 yr 6 mo · Full-time · Singapore
    • Built a library of 206 articles that still drives sign-ups.
    • Launched 10 campaigns, 5 of them in new markets.
  5. Marketing Associate
    Oct 2017 - Jan 2020
    Woolworths Group · 2 yr 3 mo · Full-time · Singapore
    • Launched 15 campaigns, 3 of them in new markets.

Projects

Conference talk: lessons from content
2026

What went wrong and what worked while scaling content and SEO.

Write-up: content and SEO in practice
2026

A long-form guide to content and SEO for people starting out.

References

No references yet.

Education

  1. Melbourne Business School
    MBA, Business Administration
    2017 - 2019
  2. Waseda University
    BA, Communications
    2013 - 2017

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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