Amal AlQasimi

S

Senior Brand Manager, Harbor Care - storytelling · campaigns · brand strategy

Harbor Care
Muscat, Oman · GST (UTC+4)
8+ years experience
Cairo University
English, Arabic
Messaging unavailable

Overview

Currently at Harbor Care, where I work on brand. Launched 19 campaigns, 3 of them in new markets. Rebuilt the brand reporting so every rupee and dollar of spend is traceable. Before that: Ooredoo and du. Most at home with consumer insight and brand strategy. I speak at conferences a couple of times a year.

Good reasons to reach out
  • Questions about brand
  • Speaking or podcast invitations
  • Working sessions on campaigns
Please don't message about
  • Agency or outsourcing pitches
  • Courses and coaching offers
Skills
consumer insightstorytellingagency managementcampaignsbrand strategy

Experience

  1. Senior Brand Manager
    Apr 2023 - Present
    Harbor Care · 3 yr 6 mo · Full-time · Muscat, Oman
    • Hired and trained a brand team of 6.
    • Rebuilt the brand reporting so every rupee and dollar of spend is traceable.
    • Launched 13 campaigns, 6 of them in new markets.
  2. Growth Marketing Manager
    Dec 2020 - Apr 2023
    Ooredoo · 2 yr 4 mo · Full-time · Muscat, Oman
    • Launched 5 campaigns, 2 of them in new markets.
    • Rebuilt the brand reporting so every rupee and dollar of spend is traceable.
  3. Marketing Associate
    Oct 2018 - Dec 2020
    du · 2 yr 2 mo · Full-time · Muscat, Oman
    • Launched 12 campaigns, 2 of them in new markets.

Projects

Brand benchmark
2025

Reproducible benchmarks comparing storytelling and agency management on real workloads.

References

No references yet.

Education

  1. Cairo University
    BSc, Journalism
    2014 - 2018

Details

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