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Andrei Ramon Cruz

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Group Product Manager at Tokopedia · Onboarding and activation

Works at
Tokopedia
Location
Manila, Philippines · PHT (UTC+8)
Experience
13+ years experience
Education
University of Malaya
Languages
English, Filipino
Co-founder
Message Connect

Overview

I lead onboarding and activation at Tokopedia in Manila. Grew growth revenue from $7 million to $28 million ARR. Most at home with user research and SQL. I speak at conferences a couple of times a year.

Good reasons to reach out
  • People who want to build this with me
  • Questions about onboarding and activation
  • Thoughtful intros to people in my field
  • Speaking or podcast invitations
Please don't message about
  • Sales demos
  • SEO and link-building offers

Travels often; replies within 48 hours

Skills
experimentationSQLuser researchHIPAA
Co-founderLooking for a co-founder
closes in 3 months

Looking for an ML-focused co-founder for warehouse robotics for dental practices

The idea
Looking for an ML-focused co-founder for warehouse robotics for dental practices
Stage
Early revenue
I bring
11 years in onboarding and activation
Looking for
Product-minded engineer
Commitment
Full-time now
Location
Manila or remote

I bring 13 years of onboarding and activation (currently Tokopedia). Ideally you've built ML systems in production. Have a working prototype and design partners.

Manila, Philippines · remote OKuser researchhipaaexperimentation
Open

Experience

  1. Group Product Manager
    Nov 2023 - Present
    Tokopedia · 3 yr · Full-time · Manila, Philippines
    • Ran 72 customer interviews before writing the first spec.
    • Cut time-to-first-value for new growth customers from 15 days to 1.
  2. Product Manager
    Jan 2021 - Nov 2023
    Stripe · 2 yr 10 mo · Full-time · Manila, Philippines
    • Grew growth revenue from $5 million to $41 million ARR.
  3. Senior Product Manager
    Jul 2018 - Jan 2021
    VNG · 2 yr 6 mo · Contract · Manila, Philippines
    • Ran 55 customer interviews before writing the first spec.
  4. Product Manager
    Nov 2014 - Jul 2018
    Telstra · 3 yr 8 mo · Full-time · Manila, Philippines
    • Cut time-to-first-value for new growth customers from 13 days to 2.
  5. Associate Product Manager
    Oct 2013 - Nov 2014
    Maybank · 1 yr 1 mo · Full-time · Manila, Philippines
    • Launched the growth product in 3 markets.
    • Killed 3 features nobody used and shipped the 3 that customers asked for.

Projects

Side project: a habit tracker
2025

Built with experimentation and HIPAA. 2313 people used it last year.

References

No references yet.

Education

  1. University of Malaya
    BSc, Design
    2009 - 2013

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
Visible to connections

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