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Andrew Lane

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Content Marketing Lead, Wealthsimple - editorial · content strategy · copywriting

Works at
Wealthsimple
Location
Vancouver, BC · PT (UTC-8)
Experience
4+ years experience
Education
OCAD University
Languages
English

Overview

Content Marketing Lead at Wealthsimple, focused on content and SEO. Built a library of 434 articles that still drives sign-ups. Launched 9 campaigns, 4 of them in new markets. Most at home with analytics and copywriting. Cyclist - trying to do a century this year.

Good reasons to reach out
  • Roles in content and SEO
  • Advice on content and SEO
  • Questions about content and SEO
  • Second opinions on editorial decisions
  • Speaking or podcast invitations
Please don't message about
  • Guest post swaps
  • Unpaid work or spec projects

Fastest replies in the morning

Skills
editorialattributioncontent strategycopywritinganalytics
AdvisingOpen to advising
closes in 3 months

Office hours for B2B teams launching a product: content and SEO and attribution

Topics
content and SEO, copywriting, editorial
Format
Office hours
Terms
Free for early founders
Capacity
A few async reviews a month
Best for
Seed to Series A teams

4 years of content and SEO. One call a month or async reviews.

Vancouver, BCanalyticseditorialattribution
Open to workLooking for a role
closes in 3 months

Open to Content Marketing Lead roles at Series B e-commerce companies

Target roles
Content Marketing Lead
Level
Senior
Industries
Developer tools, B2B SaaS
Work mode
Hybrid
Available
From next quarter
Work authorization
Authorized to work in the BC
What I'm looking for
Scope to lead content and SEO work, with a manager who gives direct feedback.
Not interested in
Crypto

4 years in content and SEO. Strongest at analytics and copywriting. Open to the right conversation.

Vancouver, BCcontent strategyeditorialanalytics

Experience

  1. Content Marketing Lead
    Oct 2022 - Present
    Wealthsimple · 4 yr 1 mo · Full-time · Vancouver, BC
    • Hired and trained a content team of 4.
    • Built a library of 565 articles that still drives sign-ups.
    • Grew organic traffic from 107k to 1743k monthly visits.

References

No references yet.

Education

  1. OCAD University
    BDes, Marketing
    2018 - 2022

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
Visible to connections