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Athira Balasubramanian

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Director of Product, BigBasket - SQL · user research · lifecycle

Works at
BigBasket
Location
Pune, India · IST (UTC+5:30)
Experience
13+ years experience
Education
IIT Hyderabad
Languages
English, Hindi, Marathi

Overview

Director of Product at BigBasket, focused on onboarding and activation. Took growth activation from 35% to 57% in three quarters. Before that: PhonePe and InMobi. Most at home with growth and user research.

Good reasons to reach out
  • Thoughtful intros to people in my field
  • Second opinions on user research decisions
Please don't message about
  • Courses and coaching offers
  • Sales demos

Prefers short, specific messages

Skills
SQLuser researchexperimentationlifecyclegrowth

Experience

  1. Director of Product
    Dec 2023 - Present
    BigBasket · 2 yr 11 mo · Full-time · Pune, India
    • Ran 109 customer interviews before writing the first spec.
    • Grew growth revenue from $4 million to $12 million ARR.
  2. Senior Product Manager
    Jul 2020 - Dec 2023
    PhonePe · 3 yr 5 mo · Full-time · Pune, India
    • Grew growth revenue from $8 million to $35 million ARR.
  3. Associate Product Manager
    Feb 2017 - Jul 2020
    InMobi · 3 yr 5 mo · Full-time · Pune, India
    • Took growth activation from 33% to 50% in three quarters.
    • Cut time-to-first-value for new growth customers from 14 days to 3.
  4. Associate Product Manager
    Dec 2015 - Feb 2017
    Microsoft · 1 yr 2 mo · Full-time · Pune, India
    • Ran 145 customer interviews before writing the first spec.
    • Cut time-to-first-value for new growth customers from 15 days to 3.
  5. Product Manager
    Mar 2014 - Dec 2015
    HCLTech · 1 yr 9 mo · Full-time · Pune, India
    • Killed 8 features nobody used and shipped the 2 that customers asked for.

Projects

Side project: a budgeting app
2026

Built with lifecycle and experimentation. 337 people used it last year.

References

No references yet.

Education

  1. IIT Hyderabad
    B.Tech, Economics
    2007 - 2011

Details

Compensation expectations
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