Athira Anusha Babu

Senior Product Manager at Willow Ops · Onboarding and activation · growth, experimentation

Willow Ops

Hyderabad, India · IST (UTC+5:30)

6+ years experience

IIM Bangalore

English, Hindi, Telugu

Messaging unavailable

Overview

I work on onboarding and activation at Willow Ops in Hyderabad. Took growth activation from 26% to 48% in three quarters. Before that: Mahindra Group and Qualcomm. Most at home with experimentation and user research.

Good reasons to reach out

Speaking or podcast invitations
Working sessions on lifecycle
Second opinions on experimentation decisions

Please don't message about

Generic networking requests
Offshore staffing offers
Courses and coaching offers

Answers in batches on Fridays

Skills

user researchlifecycleexperimentationgrowthSQL

Experience

Senior Product Manager
Jul 2025 - Present
Willow Ops · 1 yr 3 mo · Full-time · Hyderabad, India
- Ran 152 customer interviews before writing the first spec.
- Cut time-to-first-value for new growth customers from 21 days to 4.
Associate Product Manager
May 2022 - Jul 2025
Mahindra Group · 3 yr 2 mo · Full-time · Hyderabad, India
- Launched the growth product in 9 markets.
- Grew growth revenue from $6 million to $22 million ARR.
Associate Product Manager
Jul 2020 - Feb 2022
Qualcomm · 1 yr 7 mo · Full-time · Hyderabad, India
- Launched the growth product in 3 markets.
- Killed 8 features nobody used and shipped the 3 that customers asked for.

Projects

Open-source SQL toolkit

2025

A small library for onboarding and activation that 639 developers star on GitHub.

Side project: a recipe search engine

2023

Built with growth and experimentation. 901 people used it last year.

References

No references yet.

Education

IIM Bangalore
MBA, Business Administration
2022 - 2024
IIT Roorkee
B.Tech, Economics
2016 - 2020

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