Ayesha Amreen Hashmi

S

Growth Marketing Manager at Tandem Works · Performance marketing

Tandem Works
Mumbai, India · IST (UTC+5:30)
2+ years experience
IIT Kanpur
English, Hindi, Marathi
Open to work
Messaging unavailable

Overview

I've spent 2 years on performance marketing - first at Meesho, now at Tandem Works. Launched 8 campaigns, 4 of them in new markets. Rebuilt the acquisition reporting so every rupee and dollar of spend is traceable. I write a small newsletter about performance marketing.

Good reasons to reach out
  • Roles in performance marketing
  • Working sessions on Google Ads
Please don't message about
  • SEO and link-building offers
  • Unpaid work or spec projects
  • Guest post swaps

Usually replies within a day

Skills
creative testingpaid socialattributionCAC/LTVGoogle Ads
Open to workLooking for a role
closes in 3 months

Next role: Growth Marketing Manager in insurance, Mumbai or hybrid

Target roles
Growth Marketing Manager
Level
Senior
Industries
Climate tech, Logistics
Work mode
Remote
Available
From next quarter
Work authorization
Indian citizen
What I'm looking for
Hands-on work on Google Ads with room to mentor.
Not interested in
Pure people management

2 years in performance marketing. Strongest at creative testing and paid social. Serving notice now.

Mumbai, India · remote OKattributioncreative testinggoogle ads
Open

Experience

  1. Growth Marketing Manager
    Jul 2025 - Present
    Tandem Works · 1 yr 3 mo · Full-time · Mumbai, India
    • Launched 7 campaigns, 3 of them in new markets.
    • Ran 379 creative tests a year across paid social.
    • Hired and trained a acquisition team of 11.
  2. Marketing Associate
    Oct 2024 - Jul 2025
    Meesho · 9 mo · Full-time · Mumbai, India
    • Cut blended CAC by 21% while doubling spend.

Projects

Performance marketing benchmark
2025

Reproducible benchmarks comparing paid social and attribution on real workloads.

References

No references yet.

Education

  1. IIT Kanpur
    B.Tech, Journalism
    2020 - 2024

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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