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Overview
6 years in marketing, the last 4 at ICICI Bank, where I work on the content team. Built a library of 586 articles that still drives sign-ups. Previously at Cisco.
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Skills
content strategyanalyticscopywritingeditorial
Experience
- Content Marketing LeadSep 2022 - PresentICICI Bank · 4 yr 2 mo · Full-time · Bengaluru, India
- Built a library of 773 articles that still drives sign-ups.
- Rebuilt the content reporting so every rupee and dollar of spend is traceable.
- Marketing AssociateOct 2020 - Sep 2022Cisco · 1 yr 11 mo · Full-time · Bengaluru, India
- Launched 12 campaigns, 5 of them in new markets.
Projects
Write-up: content and SEO in practice
2026A long-form guide to content and SEO for people starting out.
References
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Education
- IIT DelhiB.Tech, Journalism2016 - 2020
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Direct contact details
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