Balaji Yashwanth Rajagopal

Growth Marketing Manager at Airtel | ex-Wipro

Airtel

Hyderabad, India · IST (UTC+5:30)

6+ years experience

IIT Guwahati

English, Hindi, Telugu

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Overview

Based in Hyderabad. I work on performance marketing at Airtel. Launched 13 campaigns, 3 of them in new markets. Previously at Wipro.

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Skills

attributionCAC/LTVpaid socialcreative testingGoogle Ads

Open to workLooking for a role

closes in 3 months

Target roles: Staff Growth Marketing Manager
Level: Staff / Principal
Industries: Developer tools, Fintech
Work mode: Hybrid
Available: From next quarter
Work authorization: Indian citizen, open to relocating
What I'm looking for: Scope to lead performance marketing work, with a manager who gives direct feedback.
Not interested in: Crypto

6 years in performance marketing. Strongest at paid social and creative testing. Available from next month.

Hyderabad, Indiacac/ltvpaid socialcreative testing

Growth Marketing Manager
Jun 2022 - Present
Airtel · 4 yr 4 mo · Full-time · Hyderabad, India
- Cut blended CAC by 27% while doubling spend.
- Rebuilt the acquisition reporting so every rupee and dollar of spend is traceable.
Marketing Associate
Oct 2020 - Jun 2022
Wipro · 1 yr 8 mo · Full-time · Hyderabad, India
- Ran 852 creative tests a year across paid social.
- Cut blended CAC by 25% while doubling spend.

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