Barnali Moumita Basu

S

Content Marketing Lead at Nectar Works | ex-Paytm

Nectar Works
Kolkata, India · IST (UTC+5:30)
6+ years experience
Amity University
English, Hindi, Bengali
Messaging unavailable

Overview

Content Marketing Lead at Nectar Works, focused on content and SEO. Built a library of 225 articles that still drives sign-ups. Rebuilt the content reporting so every rupee and dollar of spend is traceable. Volunteer coding coach for school students.

Good reasons to reach out
  • Second opinions on analytics decisions
Please don't message about
  • Generic networking requests
  • SEO and link-building offers
  • Courses and coaching offers

Replies between meetings, usually same day

Skills
editorialcopywritingcontent strategyanalytics

Experience

  1. Content Marketing Lead
    Feb 2026 - Present
    Nectar Works · 8 mo · Full-time · Kolkata, India
    • Launched 16 campaigns, 2 of them in new markets.
    • Hired and trained a content team of 4.
  2. Growth Marketing Manager
    Jun 2022 - Jan 2026
    Paytm · 3 yr 7 mo · Full-time · Kolkata, India
    • Launched 9 campaigns, 2 of them in new markets.
  3. Marketing Associate
    Oct 2020 - Jun 2022
    Airtel · 1 yr 8 mo · Full-time · Kolkata, India
    • Grew organic traffic from 196k to 1137k monthly visits.
    • Launched 11 campaigns, 3 of them in new markets.

Projects

Write-up: content and SEO in practice
2024

A long-form guide to content and SEO for people starting out.

References

No references yet.

Education

  1. Amity University
    B.Tech, Business Administration
    2015 - 2019

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
Visible to connections

Trusted Partners

Sponsored