Benjamin Hui Lim
SUX Researcher at Lazada | ex-NAB
- Lazada
- Singapore · SGT (UTC+8)
- 7+ years experience
- Seoul National University
- English, Mandarin
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Overview
I've spent 7 years on user research - first at NAB, now at Lazada. Built a component library 84 engineers ship with every day. Previously at NAB.
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- Working sessions on user research
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- Agency or outsourcing pitches
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Skills
synthesisB2Buser researchusability testing
Experience
- UX ResearcherSep 2022 - PresentLazada · 4 yr 1 mo · Full-time · Singapore
- Shipped the research redesign that lifted task completion 25%.
- Brought the research flows to WCAG 2.2 AA.
- Product DesignerAug 2019 - Jul 2022NAB · 2 yr 11 mo · Full-time · Singapore
- Cut support tickets about research by 40% with clearer copy and states.
Projects
User research benchmark
2025Reproducible benchmarks comparing user research and B2B on real workloads.
References
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Education
- Seoul National UniversityBS, Interaction Design2014 - 2018
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