Rawiri Sam Ward

Overview

18 years in product management, the last 1 at Lazada, where I work on the developer team. Killed 3 features nobody used and shipped the 2 that customers asked for. Ran 60 customer interviews before writing the first spec. Before that: Grab and Traveloka. Most at home with technical product management and SDKs. I mentor first-time managers when I can.

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Experience

1. Principal Product Manager

   Apr 2026 - Present
   Lazada · 6 mo · Full-time · Sydney, Australia
   • Previously an operator for 12 years before investing.
   • Backed 41 founders at pre-seed and seed.
   • Sit on 5 boards.
2. Associate Product Manager

   May 2022 - Mar 2026
   Grab · 3 yr 10 mo · Full-time · Sydney, Australia
   • Killed 8 features nobody used and shipped the 4 that customers asked for.
3. Associate Product Manager

   Mar 2020 - May 2022
   Traveloka · 2 yr 2 mo · Full-time · Sydney, Australia
   • Ran 167 customer interviews before writing the first spec.
   • Cut time-to-first-value for new developer customers from 15 days to 4.
4. Group Product Manager

   Mar 2017 - Mar 2020
   Mercari · 3 yr · Full-time · Sydney, Australia
   • Grew developer revenue from $5 million to $40 million ARR.
5. Product Manager

   Apr 2015 - Mar 2017
   Sony · 1 yr 11 mo · Full-time · Sydney, Australia
   • Grew developer revenue from $5 million to $23 million ARR.

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Education

1. Melbourne Business School

   MBA, Business Administration
   2010 - 2012
2. Seoul National University

   BS, Engineering
   2003 - 2007