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Bo Yeo

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Director of Product at Tencent · Onboarding and activation · user research, growth

Works at
Tencent
Location
Singapore · SGT (UTC+8)
Experience
16+ years experience
Education
Melbourne Business School
Languages
English, Mandarin

Overview

I lead onboarding and activation at Tencent in Singapore. Launched the growth product in 6 markets. Before that: Xero and Standard Chartered. Most at home with lifecycle and user research. Coffee nerd.

Good reasons to reach out
  • Questions about onboarding and activation
  • Second opinions on user research decisions
Please don't message about
  • Sales demos
  • Crypto token projects
Skills
growthexperimentationuser researchlifecycle

Experience

  1. Director of Product
    Sep 2022 - Present
    Tencent · 4 yr 2 mo · Full-time · Singapore
    • Killed 5 features nobody used and shipped the 2 that customers asked for.
    • Took growth activation from 28% to 36% in three quarters.
    • Cut time-to-first-value for new growth customers from 14 days to 2.
  2. Principal Product Manager
    Aug 2018 - May 2022
    Xero · 3 yr 9 mo · Full-time · Singapore
    • Backed 22 founders at pre-seed and seed.
    • Previously an operator for 6 years before investing.
  3. Product Manager
    Dec 2016 - Aug 2018
    Standard Chartered · 1 yr 8 mo · Full-time · Singapore
    • Ran 175 customer interviews before writing the first spec.
    • Took growth activation from 25% to 39% in three quarters.
  4. Product Manager
    May 2014 - Dec 2016
    Commonwealth Bank · 2 yr 7 mo · Full-time · Singapore
    • Cut time-to-first-value for new growth customers from 17 days to 4.
    • Launched the growth product in 12 markets.
  5. Senior Product Manager
    Nov 2010 - May 2014
    ANZ · 3 yr 6 mo · Contract · Singapore
    • Ran 70 customer interviews before writing the first spec.
    • Launched the growth product in 4 markets.

References

No references yet.

Education

  1. Melbourne Business School
    MBA, Business Administration
    2008 - 2010
  2. Chulalongkorn University
    BEng, Business Administration
    2001 - 2005

Details

Compensation expectations
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