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Catalina Martinez

Sample profile

Director of Product at Shopify · AI features

Works at
Shopify
Location
San Francisco, CA · PT (UTC-8)
Experience
11+ years experience
Education
Virginia Tech
Languages
English

Overview

Director of Product at Shopify, focused on AI features. Ran 120 customer interviews before writing the first spec. Before that: KPMG and Adobe. Most at home with prompt design and evaluation. I coach a junior basketball team.

Good reasons to reach out
  • Advice on AI features
  • Working sessions on ML
  • Second opinions on LLM products decisions
Please don't message about
  • Generic networking requests
  • Agency or outsourcing pitches

Slower in the last week of each quarter

Skills
MLprompt designevaluationuser researchLLM products
AdvisingOpen to advising
closes in 3 months

Office hours for PMs moving into fintech: AI features and evaluation

Topics
AI features, prompt design, ML
Format
Async reviews
Terms
Equity
Capacity
A few async reviews a month
Best for
Teams scaling past 50 people

11 years of AI features. Prefer specific questions over coffee chats.

San Francisco, CAprompt designuser researchevaluation

Experience

  1. Director of Product
    Aug 2022 - Present
    Shopify · 4 yr 3 mo · Full-time · San Francisco, CA
    • Grew AI products revenue from $9 million to $35 million ARR.
    • Cut time-to-first-value for new AI products customers from 18 days to 1.
  2. Product Manager
    May 2019 - Jun 2022
    KPMG · 3 yr 1 mo · Full-time · San Francisco, CA
    • Took AI products activation from 35% to 46% in three quarters.
  3. Associate Product Manager
    Oct 2015 - May 2019
    Adobe · 3 yr 7 mo · Full-time · San Francisco, CA
    • Ran 163 customer interviews before writing the first spec.
    • Grew AI products revenue from $2 million to $41 million ARR.

References

No references yet.

Education

  1. Virginia Tech
    BS, Business Administration
    2010 - 2014

Details

Compensation expectations
What they are targeting for their next role.
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