Clara Garcia

S

Growth Marketing Manager, Telefónica - CAC/LTV · creative testing · attribution

Telefónica
Paris, France · CET (UTC+1)
5+ years experience
Stockholm School of Economics
English, French
Messaging unavailable

Overview

5 years in marketing, the last 3 at Telefónica, where I work on the acquisition team. Cut blended CAC by 19% while doubling spend.

Good reasons to reach out
  • Working sessions on creative testing
  • Questions about performance marketing
  • Thoughtful intros to people in my field
Please don't message about
  • SEO and link-building offers
  • Unpaid work or spec projects

Checks messages twice a week

Skills
creative testingGoogle AdsattributionCAC/LTVpaid social

Experience

  1. Growth Marketing Manager
    Nov 2023 - Present
    Telefónica · 2 yr 11 mo · Full-time · Paris, France
    • Rebuilt the acquisition reporting so every rupee and dollar of spend is traceable.
    • Cut blended CAC by 20% while doubling spend.
    • Ran 760 creative tests a year across paid social.
  2. Marketing Associate
    Oct 2021 - Nov 2023
    Société Générale · 2 yr 1 mo · Full-time · Paris, France
    • Launched 9 campaigns, 3 of them in new markets.
    • Cut blended CAC by 41% while doubling spend.

References

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Education

  1. Stockholm School of Economics
    MSc, Business Administration
    2022 - 2024
  2. University of Amsterdam
    BSc, Business Administration
    2018 - 2021

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