Leonie Richter

Overview

21 years in product management, the last 1 at Telefónica, where I lead the growth team. Grew growth revenue from $5 million to $27 million ARR. Cut time-to-first-value for new growth customers from 17 days to 4. Most at home with experimentation and SQL. Swimming before work keeps me sane.

Answers in batches on Fridays

Experience

1. Director of Product

   Jun 2025 - Present
   Telefónica · 1 yr 4 mo · Full-time · Berlin, Germany
   • Grew growth revenue from $1 million to $55 million ARR.
   • Cut time-to-first-value for new growth customers from 12 days to 1.
2. Senior Product Manager

   Aug 2021 - Jun 2025
   Cabify · 3 yr 10 mo · Full-time · Berlin, Germany
   • Ran 45 customer interviews before writing the first spec.
   • Cut time-to-first-value for new growth customers from 21 days to 2.
3. Associate Product Manager

   Jul 2018 - Aug 2021
   Supercell · 3 yr 1 mo · Full-time · Berlin, Germany
   • Launched the growth product in 11 markets.
   • Grew growth revenue from $1 million to $22 million ARR.
4. Principal Product Manager

   Mar 2015 - Jul 2018
   Delivery Hero · 3 yr 4 mo · Full-time · Berlin, Germany
   • Sit on 4 boards.
   • Previously an operator for 12 years before investing.
5. Group Product Manager

   Feb 2013 - Mar 2015
   ING · 2 yr 1 mo · Full-time · Berlin, Germany
   • Took growth activation from 26% to 47% in three quarters.

No references yet.

Education

1. Bocconi University

   BSc, Engineering
   2001 - 2004