Philipp Kohler

S

Growth Marketing Manager at Telefónica · Google Ads, attribution

Telefónica
Zurich, Switzerland · CET (UTC+1)
3+ years experience
University of Amsterdam
English, German, French, Arabic
Messaging unavailable

Overview

I work on performance marketing at Telefónica in Zurich. Rebuilt the acquisition reporting so every rupee and dollar of spend is traceable. Previously at Mercedes-Benz. Most at home with attribution and Google Ads.

Good reasons to reach out
  • Thoughtful intros to people in my field
  • Speaking or podcast invitations
  • Working sessions on CAC/LTV
Please don't message about
  • Unpaid work or spec projects
  • Crypto token projects
  • Paid follower schemes

Checks messages twice a week

Skills
Google AdsCAC/LTVpaid socialattributioncreative testingbrand strategy

Experience

  1. Growth Marketing Manager
    Sep 2024 - Present
    Telefónica · 2 yr 1 mo · Full-time · Zurich, Switzerland
    • Hired and trained a acquisition team of 12.
    • Cut blended CAC by 41% while doubling spend.
    • Ran 513 creative tests a year across paid social.
  2. Marketing Associate
    Oct 2023 - Sep 2024
    Mercedes-Benz · 11 mo · Contract · Zurich, Switzerland
    • Ran 245 creative tests a year across paid social.
    • Cut blended CAC by 36% while doubling spend.

References

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Education

  1. University of Amsterdam
    BSc, Psychology
    2020 - 2023

Details

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