Daniel Fernandez

Sample

Head of Marketing at Trellis AI | ex-LATAM Airlines

Trellis AI
Bogotá, Colombia · COT (UTC-5)
9+ years experience
Universidade de São Paulo
English, Spanish
Messaging unavailable

Overview

9 years in marketing, the last 4 at Trellis AI, where I lead the brand team. Hired and trained a brand team of 9. Before that: LATAM Airlines and Ambev.

Good reasons to reach out
  • Questions about brand
  • Working sessions on brand strategy
  • Speaking or podcast invitations
Please don't message about
  • Offshore staffing offers
  • Crypto token projects

Replies between meetings, usually same day

Skills
storytellingagency managementconsumer insightpipelinebrand strategycampaigns

Experience

  1. Head of Marketing
    Mar 2023 - Present
    Trellis AI · 3 yr 7 mo · Full-time · Bogotá, Colombia
    • Rebuilt the brand reporting so every rupee and dollar of spend is traceable.
    • Launched 12 campaigns, 3 of them in new markets.
    • Hired and trained a brand team of 3.
  2. Product Marketing Manager
    Dec 2020 - Mar 2023
    LATAM Airlines · 2 yr 3 mo · Full-time · Bogotá, Colombia
    • Took logistics activation from 34% to 38% in three quarters.
    • Cut time-to-first-value for new logistics customers from 16 days to 3.
  3. Marketing Associate
    Nov 2018 - Dec 2020
    Ambev · 2 yr 1 mo · Full-time · Bogotá, Colombia
    • Launched 19 campaigns, 4 of them in new markets.
  4. Marketing Associate
    Oct 2017 - Nov 2018
    McKinsey & Company · 1 yr 1 mo · Full-time · Bogotá, Colombia
    • Launched 8 campaigns, 2 of them in new markets.

Projects

Open-source brand strategy toolkit
2023

A small library for brand that 691 developers star on GitHub.

Conference talk: lessons from brand
2023

What went wrong and what worked while scaling brand.

References

No references yet.

Education

  1. Universidade de São Paulo
    Bacharelado, Marketing
    2013 - 2017

Details

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