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Danish Mustafa Merchant

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Content Marketing Lead at ICICI Bank · Content and SEO · copywriting, content strategy

Works at
ICICI Bank
Location
Mumbai, India · IST (UTC+5:30)
Experience
6+ years experience
Education
IIT Madras
Languages
English, Hindi, Marathi
Open to work
Message Connect

Overview

6 years in marketing, the last 1 at ICICI Bank, where I work on the content team. Hired and trained a content team of 10. Rebuilt the content reporting so every rupee and dollar of spend is traceable. Most at home with editorial and copywriting. Amateur photographer; mostly street and food.

Good reasons to reach out
  • Roles in content and SEO
  • Speaking or podcast invitations
  • Second opinions on copywriting decisions
Please don't message about
  • Generic networking requests
  • Unpaid work or spec projects
  • Offshore staffing offers

Slower in the last week of each quarter

Skills
content strategyeditorialcopywritinganalytics
Open to workLooking for a role
closes in 3 months

Next role: Content Marketing Lead in marketplaces, Mumbai or hybrid

Target roles
Content Marketing Lead
Level
Senior
Industries
B2B SaaS, Healthtech
Work mode
Remote
Available
30 days notice
Work authorization
Indian citizen
What I'm looking for
Scope to lead content and SEO work, with a manager who gives direct feedback.
Not interested in
Crypto

6 years in content and SEO. Strongest at editorial and analytics. Serving notice now.

Mumbai, India · remote OKeditorialcopywritingcontent strategy
Open

Experience

  1. Content Marketing Lead
    May 2026 - Present
    ICICI Bank · 6 mo · Full-time · Mumbai, India
    • Launched 16 campaigns, 6 of them in new markets.
    • Hired and trained a content team of 6.
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
  2. Growth Marketing Manager
    Mar 2023 - May 2026
    Axis Bank · 3 yr 2 mo · Full-time · Mumbai, India
    • Built a library of 471 articles that still drives sign-ups.
    • Hired and trained a content team of 8.
  3. Marketing Associate
    Oct 2020 - Mar 2023
    Boston Consulting Group · 2 yr 5 mo · Full-time · Mumbai, India
    • Grew organic traffic from 196k to 1639k monthly visits.
    • Built a library of 498 articles that still drives sign-ups.

References

No references yet.

Education

  1. IIT Madras
    B.Tech, Journalism
    2015 - 2019

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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