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Eleanor Austin

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Group Product Manager at Rogers | ex-Electronic Arts

Works at
Rogers
Location
Toronto, ON · ET (UTC-5)
Experience
11+ years experience
Education
McGill University
Languages
English

Overview

I've spent 13 years on B2B SaaS platforms - first at BMO, now at Rogers. Ran 113 customer interviews before writing the first spec. Took platform activation from 34% to 41% in three quarters. Before that: Electronic Arts and Sun Life. Most at home with B2B SaaS and pricing & packaging.

Good reasons to reach out
  • People who want to build this with me
  • Working sessions on enterprise
  • Questions about B2B SaaS platforms
Please don't message about
  • SEO and link-building offers
  • Sales demos

Slower in the last week of each quarter

Skills
roadmappingenterpriseAPIsB2B SaaSpricing & packaging
Co-founderLooking for a co-founder
closes in 3 months

Looking for a technical co-founder for localisation for law firms

The idea
Localisation for law firms
Stage
Idea
I bring
7 years in B2B SaaS platforms
Looking for
Commercial co-founder who has sold to enterprises
Commitment
Full-time after funding
Location
Toronto or remote

I bring 13 years of B2B SaaS platforms (currently Rogers). Ideally you've led a design team. Have a working prototype and design partners.

Toronto, ONenterpriseroadmappingapis

Experience

  1. Group Product Manager
    Apr 2024 - Present
    Rogers · 2 yr 7 mo · Full-time · Toronto, ON
    • Took platform activation from 31% to 50% in three quarters.
    • Launched the platform product in 14 markets.
    • Grew platform revenue from $2 million to $50 million ARR.
  2. Senior Product Manager
    Jan 2023 - Apr 2024
    Electronic Arts · 1 yr 3 mo · Full-time · Toronto, ON
    • Took platform activation from 28% to 56% in three quarters.
  3. Associate Product Manager
    Mar 2019 - Jan 2023
    Sun Life · 3 yr 10 mo · Full-time · Toronto, ON
    • Took platform activation from 25% to 48% in three quarters.
    • Grew platform revenue from $5 million to $43 million ARR.
  4. Product Manager
    Oct 2017 - Mar 2019
    OpenText · 1 yr 5 mo · Contract · Toronto, ON
    • Took platform activation from 28% to 52% in three quarters.
    • Grew platform revenue from $1 million to $46 million ARR.
  5. Product Manager
    Nov 2015 - Oct 2017
    BMO · 1 yr 11 mo · Full-time · Toronto, ON
    • Cut time-to-first-value for new platform customers from 18 days to 2.
    • Launched the platform product in 9 markets.

Projects

Side project: a commute planner
2025

Built with pricing & packaging and roadmapping. 2270 people used it last year.

References

No references yet.

Education

  1. McGill University
    BEng, Design
    2008 - 2012

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
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