Elias Greene

S

Head of Marketing at Tandem Cloud | ex-DoorDash

Tandem Cloud
Seattle, WA · PT (UTC-8)
9+ years experience
Johns Hopkins University
English, Arabic
Advising
Messaging unavailable

Overview

I lead lifecycle marketing at Tandem Cloud in Seattle. Hired and trained a lifecycle team of 8. Lifted 90-day retention 12 points with lifecycle programs. Before that: DoorDash and HubSpot. Most at home with CRM and email.

Good reasons to reach out
  • Advice on lifecycle marketing
  • Working sessions on demand generation
Please don't message about
  • Guest post swaps
  • Generic networking requests

Travels often; replies within 48 hours

Skills
demand generationsegmentationemailCRMBrazeretention
AdvisingOpen to advising
closes in 3 months

Open to advising Series A teams on email

Topics
lifecycle marketing, CRM, Braze
Format
Async reviews
Terms
Free for early founders
Capacity
Two calls a month
Best for
Engineers moving into leadership

9 years of lifecycle marketing. Can review plans, decks and hiring loops.

Seattle, WAdemand generationretentionsegmentation
Open

Experience

  1. Head of Marketing
    Feb 2023 - Present
    Tandem Cloud · 3 yr 8 mo · Full-time · Seattle, WA
    • Rebuilt the lifecycle reporting so every rupee and dollar of spend is traceable.
    • Launched 19 campaigns, 4 of them in new markets.
  2. Product Marketing Manager
    Sep 2021 - Feb 2023
    DoorDash · 1 yr 5 mo · Full-time · Seattle, WA
    • Took growth activation from 20% to 45% in three quarters.
    • Killed 6 features nobody used and shipped the 4 that customers asked for.
  3. Marketing Associate
    Mar 2019 - Sep 2021
    HubSpot · 2 yr 6 mo · Contract · Seattle, WA
    • Lifted 90-day retention 7 points with lifecycle programs.
  4. Marketing Associate
    Sep 2017 - Feb 2019
    Kaiser Permanente · 1 yr 5 mo · Full-time · Seattle, WA
    • Lifted 90-day retention 12 points with lifecycle programs.

Projects

Open-source email toolkit
2026

A small library for lifecycle marketing that 133 developers star on GitHub.

Write-up: lifecycle marketing in practice
2022

A long-form guide to lifecycle marketing for people starting out.

References

No references yet.

Education

  1. Johns Hopkins University
    MS, Economics
    2019 - 2021
  2. Rhode Island School of Design
    BFA, Economics
    2012 - 2016

Details

Compensation expectations
What they are targeting for their next role.
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Direct email and a scheduling link.
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