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Ella Parker

Sample profile

Content Marketing Lead at American Express · Content and SEO · analytics, copywriting

Works at
American Express
Location
Denver, CO · MT (UTC-7)
Experience
9+ years experience
Education
Harvard Business School
Languages
English
AdvisingOpen to work
Message Connect

Overview

I've spent 9 years on content and SEO - first at Instacart, now at American Express. Built a library of 751 articles that still drives sign-ups. Grew organic traffic from 73k to 1003k monthly visits. Before that: ServiceNow and Twilio.

Good reasons to reach out
  • Roles in content and SEO
  • Advice on content and SEO
  • Questions about content and SEO
Please don't message about
  • Guest post swaps
  • SEO and link-building offers
  • Courses and coaching offers

Travels often; replies within 48 hours

Skills
editorialcopywritinganalyticscreative testing
AdvisingOpen to advising
closes in 3 months

Office hours for early-stage teams: content and SEO and creative testing

Topics
content and SEO, creative testing, copywriting
Format
Async reviews
Terms
Equity
Capacity
A few async reviews a month
Best for
Engineers moving into leadership

9 years of content and SEO. Small equity or paid hours - flexible.

Denver, CO · remote OKcreative testingcopywritinganalytics
Open
Open to workLooking for a role
closes in 3 months

Next role: Content Marketing Lead in AI infrastructure, Denver or hybrid

Target roles
Content Marketing Lead
Level
Senior
Industries
Healthtech, Consumer apps
Work mode
Remote
Available
90 days notice
Work authorization
Authorized to work in the CO
What I'm looking for
A team that ships weekly and owns content end to end.
Not interested in
Contract-only roles

9 years in content and SEO. Strongest at creative testing and editorial. Serving notice now.

Denver, COcopywritingcreative testinganalytics
Open

Experience

  1. Content Marketing Lead
    May 2025 - Present
    American Express · 1 yr 6 mo · Full-time · Denver, CO
    • Grew organic traffic from 72k to 1987k monthly visits.
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
    • Launched 20 campaigns, 6 of them in new markets.
  2. Marketing Associate
    Oct 2023 - May 2025
    ServiceNow · 1 yr 7 mo · Full-time · Denver, CO
    • Grew organic traffic from 141k to 1637k monthly visits.
    • Launched 8 campaigns, 6 of them in new markets.
  3. Growth Marketing Manager
    May 2021 - Oct 2023
    Twilio · 2 yr 5 mo · Full-time · Denver, CO
    • Launched 14 campaigns, 5 of them in new markets.
    • Grew organic traffic from 81k to 708k monthly visits.
  4. Marketing Associate
    Nov 2018 - May 2021
    Chewy · 2 yr 6 mo · Full-time · Denver, CO
    • Grew organic traffic from 165k to 781k monthly visits.
    • Launched 6 campaigns, 6 of them in new markets.
  5. Marketing Associate
    Oct 2017 - Nov 2018
    Instacart · 1 yr 1 mo · Full-time · Denver, CO
    • Launched 4 campaigns, 2 of them in new markets.

Projects

Conference talk: lessons from content
2023

What went wrong and what worked while scaling content and SEO.

Content and SEO benchmark
2022

Reproducible benchmarks comparing analytics and editorial on real workloads.

References

No references yet.

Education

  1. Harvard Business School
    MBA, Business Administration
    2016 - 2018
  2. Rhode Island School of Design
    BFA, Business Administration
    2012 - 2016

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
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