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Emma Cartwright

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Group Product Manager at GSK · Creator tools · creator economy, content

Works at
GSK
Location
London, UK · GMT (UTC+0)
Experience
14+ years experience
Education
University of Southampton
Languages
English, Hindi

Overview

I lead creator tools at GSK in London. Launched the creator product in 5 markets. Cut time-to-first-value for new creator customers from 9 days to 2. Before that: Sky and Revolut.

Good reasons to reach out
  • People who want to build this with me
  • Working sessions on creator economy
  • Second opinions on content decisions
Please don't message about
  • Generic networking requests
  • Unpaid work or spec projects
Skills
creator economycontentmonetisationmobile
Co-founderLooking for a co-founder
closes in 3 months

Looking for a design-minded co-founder for patient intake for manufacturers in Southeast Asia

The idea
Patient intake for manufacturers in Southeast Asia
Stage
Idea
I bring
7 years in creator tools
Looking for
Commercial co-founder who has sold to enterprises
Commitment
Full-time now
Location
London or remote

I bring 15 years of creator tools (currently GSK). Ideally you've shipped B2B software. Have a working prototype and design partners.

London, UKmonetisationmobilecontent

Experience

  1. Group Product Manager
    Jan 2024 - Present
    GSK · 2 yr 10 mo · Full-time · London, UK
    • Ran 98 customer interviews before writing the first spec.
    • Launched the creator product in 14 markets.
  2. Product Manager
    Feb 2022 - Nov 2023
    Sky · 1 yr 9 mo · Full-time · London, UK
    • Grew creator revenue from $7 million to $19 million ARR.
    • Cut time-to-first-value for new creator customers from 19 days to 2.
  3. Senior Product Manager
    May 2018 - Dec 2021
    Revolut · 3 yr 7 mo · Full-time · London, UK
    • Ran 137 customer interviews before writing the first spec.
  4. Associate Product Manager
    Jan 2016 - May 2018
    Vodafone · 2 yr 4 mo · Full-time · London, UK
    • Took creator activation from 20% to 42% in three quarters.
  5. Associate Product Manager
    Aug 2012 - Jan 2016
    Sainsbury's · 3 yr 5 mo · Full-time · London, UK
    • Killed 7 features nobody used and shipped the 4 that customers asked for.
    • Took creator activation from 22% to 46% in three quarters.

References

No references yet.

Education

  1. University of Southampton
    MEng, Business Administration
    2012 - 2014
  2. Trinity College Dublin
    BA, Business Administration
    2008 - 2011

Details

Compensation expectations
What they are targeting for their next role.
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