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Ethan Chan

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Content Marketing Lead at Singtel | ex-Standard Chartered

Works at
Singtel
Location
Hong Kong · HKT (UTC+8)
Experience
9+ years experience
Education
University of Tokyo
Languages
English, Cantonese
Open to work
Message Connect

Overview

Currently at Singtel, where I work on content and SEO. Built a library of 576 articles that still drives sign-ups. Most at home with copywriting and editorial.

Good reasons to reach out
  • Roles in content and SEO
  • Thoughtful intros to people in my field
Please don't message about
  • Courses and coaching offers
  • Offshore staffing offers
  • Crypto token projects
Skills
copywritinganalyticscontent strategyeditorial
Open to workLooking for a role
closes in 3 months

Next role: Content Marketing Lead in insurance, Hong Kong or hybrid

Target roles
Content Marketing Lead
Level
Senior
Industries
Fintech, Logistics
Work mode
Remote
Available
From next quarter
Work authorization
Open to relocating
What I'm looking for
Early-stage company (Series A) where content and SEO is core to the product.
Not interested in
Contract-only roles

9 years in content and SEO. Strongest at copywriting and analytics. Open to the right conversation.

Hong Kong · remote OKanalyticscopywritingcontent strategy
Open

Experience

  1. Content Marketing Lead
    Sep 2022 - Present
    Singtel · 4 yr 2 mo · Full-time · Hong Kong
    • Grew organic traffic from 114k to 983k monthly visits.
    • Launched 15 campaigns, 4 of them in new markets.
    • Built a library of 709 articles that still drives sign-ups.
  2. Product Marketing Manager
    Dec 2020 - Sep 2022
    Standard Chartered · 1 yr 9 mo · Full-time · Hong Kong
    • Grew platform revenue from $1 million to $46 million ARR.
  3. Growth Marketing Manager
    Jul 2019 - Dec 2020
    Foxconn · 1 yr 5 mo · Full-time · Hong Kong
    • Hired and trained a content team of 11.
    • Grew organic traffic from 91k to 1803k monthly visits.
  4. Marketing Associate
    Mar 2018 - Jul 2019
    Alibaba Group · 1 yr 4 mo · Full-time · Hong Kong
    • Grew organic traffic from 170k to 716k monthly visits.
    • Built a library of 497 articles that still drives sign-ups.

Projects

Conference talk: lessons from content
2024

What went wrong and what worked while scaling content and SEO.

Side project: a recipe search engine
2023

Built with copywriting and editorial. 4800 people used it last year.

References

No references yet.

Education

  1. University of Tokyo
    BEng, Communications
    2012 - 2016

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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