Franco Juarez

S

CMO at Nectar Learning · Lifecycle marketing

Nectar Learning
Santiago, Chile · CLT (UTC-4)
13+ years experience
Pontificia Universidad Católica de Chile
English, Spanish
Hiring
Messaging unavailable

Overview

Currently at Nectar Learning, where I lead lifecycle marketing with a team of 24. Hired and trained a lifecycle team of 5.

Good reasons to reach out
  • Candidates for the role I'm hiring for
  • Working sessions on Braze
  • Speaking or podcast invitations
  • Thoughtful intros to people in my field
Please don't message about
  • Offshore staffing offers
  • Recruiters for roles outside my stack
  • Requests to fix your code for free
Skills
emailsegmentationBrazeretentionCRMeditorial
HiringHiring for a role
closes in 3 months

5 growth marketer roles open on the lifecycle team in Santiago

Role
Growth marketer
Level
Mid
Type
Full-time
Work mode
Remote within country
Compensation
$167k-$228k
Team
Developer platform, 5 people
Start
Within two months
Must have
Campaigns you can show results for Strong writing Comfort with ambiguity
Process
Two interviews and a paid trial day

Comp R$18k-R$35k a month. Three interviews over a week. Message me with one thing you shipped that you're proud of.

Santiago, Chilebrazeretentioncrm
Open

Experience

  1. CMO
    Aug 2022 - Present
    Nectar Learning · 4 yr 2 mo · Full-time · Santiago, Chile
    • Cut p99 latency on the developer platform services from 617ms to 92ms.
    • Wrote the editorial service that now handles 29 million requests a day.
  2. Senior Brand Manager
    Jun 2020 - May 2022
    Meta · 1 yr 11 mo · Full-time · Santiago, Chile
    • Lifted 90-day retention 4 points with lifecycle programs.
    • Rebuilt the lifecycle reporting so every rupee and dollar of spend is traceable.
  3. Content Marketing Lead
    Dec 2017 - Jun 2020
    Banco do Brasil · 2 yr 6 mo · Full-time · Santiago, Chile
    • Lifted 90-day retention 10 points with lifecycle programs.
  4. Product Marketing Manager
    Oct 2014 - Dec 2017
    Santander · 3 yr 2 mo · Full-time · Santiago, Chile
    • Killed 7 features nobody used and shipped the 2 that customers asked for.
    • Grew creator revenue from $5 million to $54 million ARR.
  5. Growth Marketing Manager
    Aug 2013 - Oct 2014
    Mercado Libre · 1 yr 2 mo · Full-time · Santiago, Chile
    • Lifted 90-day retention 7 points with lifecycle programs.

Projects

Platform engineering benchmark
2024

Reproducible benchmarks comparing segmentation and retention on real workloads.

References

No references yet.

Education

  1. Pontificia Universidad Católica de Chile
    Ingeniería, Economics
    2004 - 2008

Details

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