Skip to content
Sample profile. This is an example profile that shows how Introworth works, not a real person. You can send a message to try the flow, but nobody reads or replies to it and you are never charged.

Funmilayo Akinola

Sample profile

Content Marketing Lead at Signal Care | ex-Twiga Foods

Works at
Signal Care
Location
Abuja, Nigeria · WAT (UTC+1)
Experience
7+ years experience
Education
Carnegie Mellon University Africa
Languages
English, Yoruba, Spanish
Open to work
Message Connect

Overview

Content Marketing Lead at Signal Care, focused on content and SEO. Rebuilt the content reporting so every rupee and dollar of spend is traceable. Before that: Twiga Foods and McKinsey & Company. Learning to sail.

Good reasons to reach out
  • Roles in content and SEO
  • Speaking or podcast invitations
  • Second opinions on copywriting decisions
Please don't message about
  • Offshore staffing offers
  • SEO and link-building offers
  • Paid follower schemes

Replies on weekends

Skills
content strategyanalyticseditorialcreative testingcopywriting
Open to workLooking for a role
closes in 3 months

Next role: Content Marketing Lead in consumer apps, Abuja or hybrid

Target roles
Content Marketing Lead
Level
Senior
Industries
Fintech, Climate tech
Work mode
Remote
Available
Immediately
Work authorization
Authorized to work in Nigeria
What I'm looking for
Early-stage company (seed) where content and SEO is core to the product.
Not interested in
Night shifts

7 years in content and SEO. Strongest at creative testing and copywriting. Serving notice now.

Abuja, Nigeria · remote OKeditorialcreative testinganalytics
Open

Experience

  1. Content Marketing Lead
    Aug 2022 - Present
    Signal Care · 4 yr 3 mo · Full-time · Abuja, Nigeria
    • Launched 12 campaigns, 6 of them in new markets.
    • Hired and trained a content team of 12.
  2. Marketing Associate
    Nov 2020 - Aug 2022
    Twiga Foods · 1 yr 9 mo · Contract · Abuja, Nigeria
    • Built a library of 333 articles that still drives sign-ups.
  3. Marketing Associate
    Oct 2019 - Nov 2020
    McKinsey & Company · 1 yr 1 mo · Full-time · Abuja, Nigeria
    • Grew organic traffic from 126k to 1902k monthly visits.

Projects

Conference talk: lessons from content
2022

What went wrong and what worked while scaling content and SEO.

References

No references yet.

Education

  1. Carnegie Mellon University Africa
    MS, Marketing
    2022 - 2024
  2. Ashesi University
    BSc, Marketing
    2015 - 2019

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
Visible to connections

Trusted Partners

SponsoredExplore all sites on OneLifeVibe (opens onelifevibe.com in a new tab)