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Overview
Based in Toronto. I work on content and SEO at Signal Care. Rebuilt the content reporting so every rupee and dollar of spend is traceable. Before that: KPMG and Deloitte.
Good reasons to reach out
- Working sessions on content strategy
- Questions about content and SEO
- Thoughtful intros to people in my field
Please don't message about
- SEO and link-building offers
- Offshore staffing offers
Travels often; replies within 48 hours
Skills
content strategycopywritingeditorialstorytellinganalytics
Experience
- Content Marketing LeadApr 2022 - PresentSignal Care · 4 yr 7 mo · Full-time · Toronto, ON
- Rebuilt the content reporting so every rupee and dollar of spend is traceable.
- Hired and trained a content team of 3.
- Marketing AssociateJan 2021 - Apr 2022KPMG · 1 yr 3 mo · Contract · Toronto, ON
- Grew organic traffic from 79k to 1378k monthly visits.
- Marketing AssociateOct 2019 - Jan 2021Deloitte · 1 yr 3 mo · Full-time · Toronto, ON
- Built a library of 388 articles that still drives sign-ups.
Projects
Side project: a recipe search engine
2023Built with analytics and copywriting. 3289 people used it last year.
Content and SEO benchmark
2023Reproducible benchmarks comparing analytics and content strategy on real workloads.
References
No references yet.
Education
- Ivey Business SchoolMBA, Business Administration2021 - 2023
- Queen's UniversityBCom, Psychology2014 - 2018
Details
Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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