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Gavin Rees

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Group Product Manager at PropertyGuru · Onboarding and activation · growth, lifecycle

Works at
PropertyGuru
Location
Singapore · SGT (UTC+8)
Experience
9+ years experience
Education
INSEAD Singapore
Languages
English, Mandarin
Message Connect

Overview

I lead onboarding and activation at PropertyGuru in Singapore. Cut time-to-first-value for new growth customers from 18 days to 2. I write a small newsletter about onboarding and activation.

Good reasons to reach out
  • Questions about onboarding and activation
Please don't message about
  • Agency or outsourcing pitches
  • Crypto token projects

Replies within two days

Skills
experimentationSQLuser researchgrowthlifecycle

Experience

  1. Group Product Manager
    Mar 2025 - Present
    PropertyGuru · 1 yr 8 mo · Full-time · Singapore
    • Grew growth revenue from $5 million to $47 million ARR.
    • Launched the growth product in 12 markets.
  2. Senior Product Manager
    Oct 2022 - Mar 2025
    Xero · 2 yr 5 mo · Full-time · Singapore
    • Took growth activation from 25% to 39% in three quarters.
    • Killed 4 features nobody used and shipped the 3 that customers asked for.
  3. Senior Product Manager
    Jun 2020 - Oct 2022
    CIMB · 2 yr 4 mo · Full-time · Singapore
    • Launched the growth product in 13 markets.
    • Killed 6 features nobody used and shipped the 4 that customers asked for.
  4. Associate Product Manager
    Jan 2019 - Jun 2020
    Woolworths Group · 1 yr 5 mo · Full-time · Singapore
    • Killed 8 features nobody used and shipped the 2 that customers asked for.
  5. Associate Product Manager
    Aug 2017 - Jan 2019
    Mercari · 1 yr 5 mo · Full-time · Singapore
    • Grew growth revenue from $5 million to $39 million ARR.
    • Took growth activation from 32% to 53% in three quarters.

Projects

Open-source user research toolkit
2025

A small library for onboarding and activation that 383 developers star on GitHub.

Write-up: onboarding and activation in practice
2023

A long-form guide to onboarding and activation for people starting out.

References

No references yet.

Education

  1. INSEAD Singapore
    MBA, Business Administration
    2014 - 2016
  2. University of Indonesia
    BSc, Engineering
    2010 - 2014

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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