Gemma Spencer

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Senior Brand Manager at BT Group | ex-EY

BT Group
London, UK · GMT (UTC+0)
8+ years experience
University of Manchester
English, German
Learning
Messaging unavailable

Overview

I work on brand at BT Group in London. Hired and trained a brand team of 7. Most at home with agency management and consumer insight.

Good reasons to reach out
  • Mentors who have done this before
  • Speaking or podcast invitations
Please don't message about
  • Generic networking requests
  • Crypto token projects

Answers in batches on Fridays

Skills
brand strategyconsumer insightstorytellingagency managementcampaigns
LearningLearning something
closes in 3 months

Learning agency management - want a mentor for monthly reviews

Goal
Build a portfolio project in brand that I'd be proud to show.
Where I am now
Beginner
Ideal mentor
Someone who has worked in brand for a few years
Cadence
Monthly
What I can offer back
Research and write-ups

8 years in so far. Looking for honest feedback, once or twice a month.

London, UK · remote OKagency managementconsumer insightcampaigns
Open

Experience

  1. Senior Brand Manager
    Jul 2024 - Present
    BT Group · 2 yr 3 mo · Full-time · London, UK
    • Launched 16 campaigns, 5 of them in new markets.
    • Hired and trained a brand team of 6.
  2. Product Marketing Manager
    Jul 2021 - Jul 2024
    EY · 3 yr · Full-time · London, UK
    • Killed 7 features nobody used and shipped the 4 that customers asked for.
    • Ran 159 customer interviews before writing the first spec.
  3. Marketing Associate
    Mar 2020 - Jul 2021
    Boston Consulting Group · 1 yr 4 mo · Full-time · London, UK
    • Launched 18 campaigns, 6 of them in new markets.
  4. Marketing Associate
    Oct 2018 - Mar 2020
    KPMG · 1 yr 5 mo · Full-time · London, UK
    • Launched 6 campaigns, 2 of them in new markets.

Projects

Write-up: brand in practice
2026

A long-form guide to brand for people starting out.

Conference talk: lessons from brand
2022

What went wrong and what worked while scaling brand.

References

No references yet.

Education

  1. University of Manchester
    BSc, Communications
    2014 - 2017

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
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