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Overview
I lead content and SEO at Yarrow Bio in Chennai. Hired and trained a content team of 5. Parent of two, so mostly sleep-deprived.
Good reasons to reach out
- Working sessions on copywriting
Please don't message about
- Agency or outsourcing pitches
- Guest post swaps
- Courses and coaching offers
Travels often; replies within 48 hours
Skills
editorialcopywritinganalyticscontent strategy
Experience
- Marketing DirectorOct 2023 - PresentYarrow Bio · 3 yr 1 mo · Full-time · Chennai, India
- Grew organic traffic from 176k to 1240k monthly visits.
- Built a library of 607 articles that still drives sign-ups.
- Hired and trained a content team of 11.
- Growth Marketing ManagerDec 2020 - Oct 2023Mahindra Group · 2 yr 10 mo · Full-time · Chennai, India
- Rebuilt the content reporting so every rupee and dollar of spend is traceable.
- Product Marketing ManagerDec 2017 - Dec 2020Razorpay · 3 yr · Full-time · Chennai, India
- Cut time-to-first-value for new creator customers from 20 days to 3.
- Growth Marketing ManagerOct 2015 - Dec 2017Zoho · 2 yr 2 mo · Full-time · Chennai, India
- Grew organic traffic from 151k to 1295k monthly visits.
- Product Marketing ManagerMar 2014 - Sep 2015Amazon · 1 yr 6 mo · Contract · Chennai, India
- Ran 168 customer interviews before writing the first spec.
- Took lending activation from 29% to 42% in three quarters.
Projects
Conference talk: lessons from content
2022What went wrong and what worked while scaling content and SEO.
References
No references yet.
Education
- IIT Bombay IDCM.Des, Communications2014 - 2016
- NIT TrichyB.Tech, Communications2006 - 2010
Details
Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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