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Heather Lloyd

Sample profile

Content Marketing Lead at BT Group · content strategy, editorial

Works at
BT Group
Location
Birmingham, UK · GMT (UTC+0)
Experience
8+ years experience
Education
London Business School
Languages
English, French
Open to work
Message Connect

Overview

8 years in marketing, the last 3 at BT Group, where I work on the content team. Hired and trained a content team of 3. Before that: Deliveroo and PwC. Most at home with analytics and editorial. Swimming before work keeps me sane.

Good reasons to reach out
  • Roles in content and SEO
  • Questions about content and SEO
  • Working sessions on editorial
Please don't message about
  • Unpaid work or spec projects
  • Guest post swaps

Slower in the last week of each quarter

Skills
copywritinganalyticscontent strategyeditorial
Open to workLooking for a role
closes in 3 months

Staff Content Marketing Lead roles in climate tech - Birmingham or remote

Target roles
Staff Content Marketing Lead
Level
Staff / Principal
Industries
Climate tech, Fintech
Work mode
Remote
Available
60 days notice
Work authorization
Authorized to work in the UK
What I'm looking for
A team that ships weekly and owns content end to end.
Not interested in
Agencies and outsourcing firms

8 years in content and SEO. Strongest at analytics and editorial. Open to the right conversation.

Birmingham, UKcopywritingeditorialcontent strategy
Open

Experience

  1. Content Marketing Lead
    Dec 2023 - Present
    BT Group · 2 yr 11 mo · Contract · Birmingham, UK
    • Built a library of 738 articles that still drives sign-ups.
    • Grew organic traffic from 154k to 522k monthly visits.
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
  2. Product Marketing Manager
    Mar 2021 - Oct 2023
    Deliveroo · 2 yr 7 mo · Contract · Birmingham, UK
    • Grew marketplace revenue from $4 million to $16 million ARR.
  3. Marketing Associate
    May 2019 - Mar 2021
    PwC · 1 yr 10 mo · Full-time · Birmingham, UK
    • Grew organic traffic from 81k to 1715k monthly visits.

References

No references yet.

Education

  1. London Business School
    MBA, Business Administration
    2018 - 2020
  2. University of Warwick
    BSc, Marketing
    2015 - 2018

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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