Henry Moore

Analytics Manager at Vista Pay · Marketing analytics · marketing mix modelling, R

Vista Pay

London, UK · GMT (UTC+0)

7+ years experience

UCL

English, German

Messaging unavailable

Overview

Currently at Vista Pay, where I lead marketing analytics with a team of 30. Wrote the metric definitions the leadership team reviews every week. Before that: EY and BAE Systems. Most at home with incrementality and Looker. Into vintage synthesizers.

Good reasons to reach out

Questions about marketing analytics

Please don't message about

SEO and link-building offers
Survey or panel invitations
Unpaid work or spec projects

Travels often; replies within 48 hours

Skills

SQLmarketing mix modellingattributionincrementalityLookerR

Experience

Analytics Manager
Jun 2023 - Present
Vista Pay · 3 yr 4 mo · Full-time · London, UK
- Built the marketing science models now used in 10 product decisions a quarter.
- Replaced 71 hand-built dashboards with one metrics layer people trust.
- Wrote the metric definitions the leadership team reviews every week.
Data Scientist
Aug 2021 - Jun 2023
EY · 1 yr 10 mo · Full-time · London, UK
- Taught SQL to 100 non-analysts.
Data Analyst
Apr 2020 - Aug 2021
BAE Systems · 1 yr 4 mo · Full-time · London, UK
- Wrote the metric definitions the leadership team reviews every week.
- Taught SQL to 91 non-analysts.

References

No references yet.

Education

UCL
BSc, Statistics
2016 - 2019

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