Lisa Wells

S

CMO, Vista Pay - competitive intelligence · positioning · launches

Vista Pay
Atlanta, GA · ET (UTC-5)
14+ years experience
Harvard University
English, French
Hiring
Messaging unavailable

Overview

Based in Atlanta. I lead product marketing at Vista Pay. Launched 16 campaigns, 4 of them in new markets. Before that: Bank of America and Lockheed Martin. Most at home with competitive intelligence and launches. I write a small newsletter about product marketing.

Good reasons to reach out
  • Candidates for the role I'm hiring for
  • Speaking or podcast invitations
  • Thoughtful intros to people in my field
  • Questions about search and ranking
Please don't message about
  • Courses and coaching offers
  • Generic networking requests

Prefers short, specific messages

Skills
launchespositioningpricingcompetitive intelligencesales enablement
HiringHiring for a role
closes in 3 months

Hiring a staff content lead for the product marketing team - Atlanta

Role
Staff content lead
Level
Staff / Principal
Type
Full-time
Work mode
On-site
Compensation
$127k-$164k + equity
Team
Search, 17 people
Start
This quarter
Must have
Campaigns you can show results for Strong writing Ownership of something end to end
Process
Two interviews and a paid trial day

Comp $189k-$313k. We decide within ten days. Message me with one thing you shipped that you're proud of.

Atlanta, GApricingpositioningcompetitive intelligence
Open

Experience

  1. CMO
    May 2023 - Present
    Vista Pay · 3 yr 5 mo · Full-time · Atlanta, GA
    • Built the experimentation framework 23 product teams use to ship changes safely.
    • Led the migration of 35 services to launches.
  2. Senior Brand Manager
    Feb 2022 - May 2023
    Bank of America · 1 yr 3 mo · Full-time · Atlanta, GA
    • Launched 18 campaigns, 3 of them in new markets.
  3. Content Marketing Lead
    Sep 2019 - Feb 2022
    Lockheed Martin · 2 yr 5 mo · Contract · Atlanta, GA
    • Launched 18 campaigns, 6 of them in new markets.
  4. Marketing Associate
    Nov 2015 - Sep 2019
    Workday · 3 yr 10 mo · Full-time · Atlanta, GA
    • Launched 6 campaigns, 4 of them in new markets.
  5. Growth Marketing Manager
    Sep 2012 - Nov 2015
    Reddit · 3 yr 2 mo · Full-time · Atlanta, GA
    • Launched 7 campaigns, 6 of them in new markets.
    • Hired and trained a product marketing team of 10.

References

No references yet.

Education

  1. Harvard University
    AB, Psychology
    2001 - 2005

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