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Henry Whitaker

Sample profile

Content Marketing Lead at Arm · editorial, content strategy

Works at
Arm
Location
London, UK · GMT (UTC+0)
Experience
8+ years experience
Education
University of Southampton
Languages
English
Co-founder
Message Connect

Overview

8 years in marketing, the last 4 at Arm, where I work on the content team. Built a library of 782 articles that still drives sign-ups. Before that: JPMorgan Chase and Goldman Sachs. Most at home with analytics and editorial.

Good reasons to reach out
  • People who want to build this with me
  • Second opinions on analytics decisions
  • Speaking or podcast invitations
Please don't message about
  • Paid follower schemes
  • Unpaid work or spec projects
  • Generic networking requests

Best reached early in the week

Skills
editorialcontent strategyanalyticscopywriting
Co-founderLooking for a co-founder
closes in 3 months

Looking for an operations co-founder for carbon accounting for insurers

The idea
Looking for an operations co-founder for carbon accounting for insurers
Stage
Customer interviews
I bring
9 years in content and SEO
Looking for
Operator who has scaled a team
Commitment
Part-time to start
Location
London or remote

I bring 8 years of content and SEO (currently Arm). Ideally you've run operations in the Nordics. Pre-product, some customer interviews done.

London, UKeditorialanalyticscopywriting
Open

Experience

  1. Content Marketing Lead
    Apr 2023 - Present
    Arm · 3 yr 7 mo · Full-time · London, UK
    • Grew organic traffic from 200k to 401k monthly visits.
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
    • Built a library of 573 articles that still drives sign-ups.
  2. Product Marketing Manager
    Feb 2021 - Mar 2023
    JPMorgan Chase · 2 yr 1 mo · Full-time · London, UK
    • Grew payments revenue from $7 million to $28 million ARR.
  3. Marketing Associate
    Oct 2018 - Feb 2021
    Goldman Sachs · 2 yr 4 mo · Full-time · London, UK
    • Launched 18 campaigns, 3 of them in new markets.

Projects

Content and SEO benchmark
2022

Reproducible benchmarks comparing copywriting and content strategy on real workloads.

Write-up: content and SEO in practice
2022

A long-form guide to content and SEO for people starting out.

References

No references yet.

Education

  1. University of Southampton
    MEng, Economics
    2020 - 2022
  2. University of Manchester
    BSc, Economics
    2015 - 2018

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
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