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Hina Priya Ahmed

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Design Manager at Northwind HQ · Figma, information architecture

Works at
Northwind HQ
Location
Manchester, UK · GMT (UTC+0)
Experience
9+ years experience
Education
University of Cambridge
Languages
English

Overview

I lead B2B dashboards at Northwind HQ in Manchester. Cut support tickets about enterprise by 25% with clearer copy and states. Most at home with information architecture and data visualisation.

Good reasons to reach out
  • Second opinions on information architecture decisions
Please don't message about
  • Agency or outsourcing pitches
  • Logo contests

Answers in batches on Fridays

Skills
Figmainformation architecturedata visualisation

Experience

  1. Design Manager
    Mar 2025 - Present
    Northwind HQ · 1 yr 8 mo · Full-time · Manchester, UK
    • Cut support tickets about enterprise by 53% with clearer copy and states.
    • Shipped the enterprise redesign that lifted task completion 36%.
    • Brought the enterprise flows to WCAG 2.2 AA.
  2. UX Researcher
    Sep 2023 - Mar 2025
    Accenture · 1 yr 6 mo · Full-time · Manchester, UK
    • Built a component library 51 engineers ship with every day.
  3. Staff Product Designer
    Apr 2021 - Sep 2023
    Standard Chartered · 2 yr 5 mo · Full-time · Manchester, UK
    • Shipped the enterprise redesign that lifted task completion 30%.
  4. UX Researcher
    Dec 2018 - Apr 2021
    Bank of Ireland · 2 yr 4 mo · Full-time · Manchester, UK
    • Ran 71 usability sessions and turned them into a research repository.
    • Shipped the enterprise redesign that lifted task completion 27%.
  5. Product Designer
    Aug 2017 - Dec 2018
    AstraZeneca · 1 yr 4 mo · Full-time · Manchester, UK
    • Cut support tickets about enterprise by 35% with clearer copy and states.
    • Ran 30 usability sessions and turned them into a research repository.

References

No references yet.

Education

  1. University of Cambridge
    BA, Human-Computer Interaction
    2008 - 2011

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