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Hiral Parekh

Sample profile

Content Marketing Lead, Razorpay - editorial · copywriting · analytics

Works at
Razorpay
Location
Bengaluru, India · IST (UTC+5:30)
Experience
8+ years experience
Education
XLRI Jamshedpur
Languages
English, Hindi, Kannada
Open to work
Message Connect

Overview

Content Marketing Lead at Razorpay, focused on content and SEO. Grew organic traffic from 76k to 1303k monthly visits. Before that: EY and Zerodha. I volunteer with a food bank on weekends.

Good reasons to reach out
  • Roles in content and SEO
  • Working sessions on copywriting
  • Questions about content and SEO
  • Speaking or podcast invitations
Please don't message about
  • Generic networking requests
  • Courses and coaching offers
  • SEO and link-building offers

Replies on weekends

Skills
editorialanalyticscontent strategycopywriting
Open to workLooking for a role
closes in 3 months

Open to Content Marketing Lead roles at Series B gaming companies

Target roles
Content Marketing Lead
Level
Senior
Industries
Developer tools, E-commerce
Work mode
Remote
Available
60 days notice
Work authorization
Indian citizen
What I'm looking for
Early-stage company (seed) where content and SEO is core to the product.
Not interested in
Night shifts

8 years in content and SEO. Strongest at copywriting and editorial. Open to the right conversation.

Bengaluru, Indiaanalyticscontent strategyeditorial
Open

Experience

  1. Content Marketing Lead
    Mar 2024 - Present
    Razorpay · 2 yr 8 mo · Full-time · Bengaluru, India
    • Grew organic traffic from 99k to 1097k monthly visits.
    • Built a library of 595 articles that still drives sign-ups.
  2. Growth Marketing Manager
    Aug 2020 - Mar 2024
    EY · 3 yr 7 mo · Full-time · Bengaluru, India
    • Hired and trained a content team of 10.
  3. Marketing Associate
    Oct 2018 - Aug 2020
    Zerodha · 1 yr 10 mo · Full-time · Bengaluru, India
    • Grew organic traffic from 165k to 1114k monthly visits.
    • Launched 11 campaigns, 4 of them in new markets.

Projects

Content and SEO benchmark
2024

Reproducible benchmarks comparing copywriting and analytics on real workloads.

References

No references yet.

Education

  1. XLRI Jamshedpur
    MBA, Business Administration
    2017 - 2019
  2. Delhi Technological University
    B.Tech, Communications
    2013 - 2017

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
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