Ian Shaw

S

Co-founder & CTO at Northwind Learning · D2C food brands · consumer brands, supply chain

Northwind Learning
London, UK · GMT (UTC+0)
13+ years experience
London School of Economics
English
Co-founder
Messaging unavailable

Overview

Co-founder & CTO of Northwind Learning, working on D2C food brands. Grew the team to 71 people across 3 countries. Before that: Boston Consulting Group and Just Eat Takeaway. Outside work: long runs and longer podcasts.

Good reasons to reach out
  • People who want to build this with me
  • Questions about D2C food brands
  • Early customers and design partners
  • Second opinions on consumer brands decisions
Please don't message about
  • Offshore staffing offers
  • Generic networking requests
  • Courses and coaching offers

Best reached early in the week

Skills
marketingconsumer brandssupply chain
Co-founderLooking for a co-founder
closes in 3 months

Need a commercial co-founder: home healthcare staffing in the UK

The idea
Home healthcare staffing in the UK
Stage
Customer interviews
I bring
8 years in D2C food brands
Looking for
Technical co-founder who has shipped B2B software
Commitment
Full-time after funding
Location
London or remote

I bring 21 years of D2C food brands (currently Northwind Learning). Ideally you've sold to enterprises. Pre-product, some customer interviews done.

London, UK · remote OKsupply chainconsumer brandsmarketing
Open

Experience

  1. Co-founder & CTO
    Oct 2021 - Present
    Northwind Learning · 5 yr · Full-time · London, UK
    • Signed 314 paying customers, 6 of them enterprises.
    • Grew the team to 37 people across 3 countries.
    • Took Northwind Learning from zero to $6 million ARR.
  2. Associate Partner
    Oct 2019 - Oct 2021
    Boston Consulting Group · 2 yr · Full-time · London, UK
    • Cut p99 latency on the firmware services from 578ms to 84ms.
  3. Engagement Manager
    Jun 2018 - Sep 2019
    Just Eat Takeaway · 1 yr 3 mo · Full-time · London, UK
    • Delivered 27 engagements across 9 countries.
  4. Engagement Manager
    May 2016 - Jun 2018
    BBC · 2 yr 1 mo · Full-time · London, UK
    • Designed the operating model for a 10 thousand-person transformation.
  5. Senior Consultant
    Jan 2014 - May 2016
    Microsoft · 2 yr 4 mo · Full-time · London, UK
    • Delivered 28 engagements across 8 countries.
    • Designed the operating model for a 3 thousand-person transformation.

Projects

Open-source supply chain toolkit
2025

A small library for D2C food brands that 505 developers star on GitHub.

Conference talk: lessons from company
2022

What went wrong and what worked while scaling D2C food brands.

References

No references yet.

Education

  1. London School of Economics
    BSc, Engineering
    2002 - 2005

Details

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