Skip to content
Sample profile. This is an example profile that shows how Introworth works, not a real person. You can send a message to try the flow, but nobody reads or replies to it and you are never charged.

Isaac Carpenter

Sample profile

Content Marketing Lead at TD Bank · Content and SEO · copywriting, analytics

Works at
TD Bank
Location
Waterloo, ON · ET (UTC-5)
Experience
10+ years experience
Education
McMaster University
Languages
English
Open to work
Message Connect

Overview

Currently at TD Bank, where I work on content and SEO. Launched 9 campaigns, 5 of them in new markets. Built a library of 802 articles that still drives sign-ups. Most at home with analytics and editorial. I read too many books about cities.

Good reasons to reach out
  • Roles in content and SEO
  • Working sessions on editorial
  • Speaking or podcast invitations
Please don't message about
  • Generic networking requests
  • SEO and link-building offers
  • Unpaid work or spec projects

Checks messages twice a week

Skills
content strategyeditorialcopywritinganalytics
Open to workLooking for a role
closes in 3 months

Open to Content Marketing Lead roles at Series B travel companies

Target roles
Content Marketing Lead
Level
Senior
Industries
Consumer apps, B2B SaaS
Work mode
On-site
Available
60 days notice
Work authorization
Authorized to work in the ON
What I'm looking for
Early-stage company (Series B) where content and SEO is core to the product.
Not interested in
Night shifts

10 years in content and SEO. Strongest at analytics and editorial. Serving notice now.

Waterloo, ON · remote OKanalyticseditorialcontent strategy
Open

Experience

  1. Content Marketing Lead
    Oct 2024 - Present
    TD Bank · 2 yr 1 mo · Contract · Waterloo, ON
    • Hired and trained a content team of 4.
    • Built a library of 180 articles that still drives sign-ups.
  2. Marketing Associate
    Jan 2023 - Oct 2024
    Shopify · 1 yr 9 mo · Full-time · Waterloo, ON
    • Built a library of 313 articles that still drives sign-ups.
  3. Marketing Associate
    Sep 2019 - Jan 2023
    Telus · 3 yr 4 mo · Full-time · Waterloo, ON
    • Launched 20 campaigns, 5 of them in new markets.
    • Grew organic traffic from 68k to 1912k monthly visits.
  4. Marketing Associate
    May 2018 - Aug 2019
    Thomson Reuters · 1 yr 3 mo · Full-time · Waterloo, ON
    • Built a library of 493 articles that still drives sign-ups.
  5. Marketing Associate
    Dec 2016 - May 2018
    Manulife · 1 yr 5 mo · Full-time · Waterloo, ON
    • Grew organic traffic from 87k to 1737k monthly visits.

Projects

Side project: a commute planner
2024

Built with analytics and copywriting. 4001 people used it last year.

Conference talk: lessons from content
2022

What went wrong and what worked while scaling content and SEO.

References

No references yet.

Education

  1. McMaster University
    BEng, Communications
    2012 - 2016

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
Visible to connections

Trusted Partners

SponsoredExplore all sites on OneLifeVibe (opens onelifevibe.com in a new tab)