James Martin

Overview

I've spent 19 years on product marketing - first at ANZ, now at Granite Energy. Launched 16 campaigns, 3 of them in new markets. Bird-watcher and amateur naturalist.

Fastest replies in the morning

Experience

1. Head of Marketing

   Apr 2025 - Present
   Granite Energy · 1 yr 6 mo · Full-time · Melbourne, Australia
   • Hired and trained a product marketing team of 8.
   • Launched 9 campaigns, 4 of them in new markets.
   • Rebuilt the product marketing reporting so every rupee and dollar of spend is traceable.
2. Marketing Associate

   Oct 2022 - Apr 2025
   Samsung Electronics · 2 yr 6 mo · Full-time · Melbourne, Australia
   • Launched 19 campaigns, 3 of them in new markets.
3. Content Marketing Lead

   Sep 2020 - Oct 2022
   Microsoft · 2 yr 1 mo · Full-time · Melbourne, Australia
   • Hired and trained a product marketing team of 7.
4. Marketing Associate

   Jun 2017 - Sep 2020
   McKinsey & Company · 3 yr 3 mo · Full-time · Melbourne, Australia
   • Launched 14 campaigns, 2 of them in new markets.
5. Product Marketing Manager

   Oct 2013 - Jun 2017
   ANZ · 3 yr 8 mo · Contract · Melbourne, Australia
   • Ran 102 customer interviews before writing the first spec.
   • Killed 4 features nobody used and shipped the 2 that customers asked for.

Projects

No references yet.

Education

1. Seoul National University

   BS, Economics
   2002 - 2006