Theresa Kaiser

S

Data Analyst at Granite Energy · R, attribution

Granite Energy
Munich, Germany · CET (UTC+1)
3+ years experience
Humboldt University of Berlin
English, German
Messaging unavailable

Overview

3 years in data science and analytics, the last 2 at Granite Energy, where I work on the marketing science team. Built the marketing science models now used in 11 product decisions a quarter. Wrote the metric definitions the leadership team reviews every week. Previously at Novo Nordisk. I write short fiction no one reads.

Good reasons to reach out
  • Questions about marketing analytics
Please don't message about
  • Offshore staffing offers
  • Unpaid work or spec projects
  • Data broker offers
Skills
marketing mix modellingSQLRattribution

Experience

  1. Data Analyst
    Aug 2024 - Present
    Granite Energy · 2 yr 2 mo · Full-time · Munich, Germany
    • Replaced 100 hand-built dashboards with one metrics layer people trust.
    • Wrote the metric definitions the leadership team reviews every week.
  2. Data Analyst
    Oct 2023 - Aug 2024
    Novo Nordisk · 10 mo · Full-time · Munich, Germany
    • Wrote the metric definitions the leadership team reviews every week.

Projects

Conference talk: lessons from marketing science
2025

What went wrong and what worked while scaling marketing analytics.

Marketing analytics benchmark
2023

Reproducible benchmarks comparing SQL and attribution on real workloads.

References

No references yet.

Education

  1. Humboldt University of Berlin
    BA, Computer Science
    2020 - 2023

Details

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