Jaskaran Sukhjinder Toor
SContent Marketing Lead at Rivet Foods | ex-American Express
- Rivet Foods
- New Delhi, India · IST (UTC+5:30)
- 4+ years experience
- Symbiosis International University
- English, Hindi
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Overview
Based in New Delhi. I work on content and SEO at Rivet Foods. Grew organic traffic from 89k to 1527k monthly visits. Previously at American Express. Most at home with content strategy and copywriting.
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Skills
copywritingeditorialanalyticscontent strategy
Experience
- Content Marketing LeadJan 2024 - PresentRivet Foods · 2 yr 9 mo · Full-time · New Delhi, India
- Built a library of 613 articles that still drives sign-ups.
- Launched 13 campaigns, 3 of them in new markets.
- Rebuilt the content reporting so every rupee and dollar of spend is traceable.
- Marketing AssociateMay 2022 - Jan 2024American Express · 1 yr 8 mo · Full-time · New Delhi, India
- Built a library of 557 articles that still drives sign-ups.
- Grew organic traffic from 147k to 1876k monthly visits.
Projects
Side project: a commute planner
2023Built with content strategy and editorial. 1345 people used it last year.
References
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Education
- Symbiosis International UniversityBBA, Marketing2017 - 2021
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