Sneha Nithya Padmanabhan

Head of Data at Rivet Foods · Marketing analytics · R, SQL

Rivet Foods

Chennai, India · IST (UTC+5:30)

13+ years experience

FMS Delhi

English, Hindi, Tamil

Co-founder Hiring

Messaging unavailable

Overview

I've spent 17 years on marketing analytics - first at Zerodha, now at Rivet Foods. Taught SQL to 92 non-analysts. Volunteer coding coach for school students.

Good reasons to reach out

People who want to build this with me
Candidates for the role I'm hiring for
Thoughtful intros to people in my field
Questions about marketing analytics

Please don't message about

Generic networking requests
Offshore staffing offers
Data broker offers

Checks messages twice a week

Skills

incrementalityRSQLattribution

Co-founderLooking for a co-founder

closes in 3 months

Looking for an operations co-founder for localisation for law firms

The idea: Looking for an operations co-founder for localisation for law firms
Stage: Idea
I bring: 14 years in marketing analytics
Looking for: Commercial co-founder who has sold to enterprises
Commitment: Full-time now
Location: Chennai or remote

I bring 17 years of marketing analytics (currently Rivet Foods). Ideally you've built ML systems in production. Incorporated, self-funded so far.

Chennai, India · remote OKrsqlincrementality

Open

HiringHiring for a role

closes in 3 months

Building out marketing science at Rivet Foods: analytics engineers wanted in Chennai

Role: Analytics engineer
Level: Mid
Type: Full-time
Work mode: Hybrid
Compensation: ₹50-80 LPA
Team: Marketing science, 4 people
Start: This quarter
Must have: Campaigns you can show results for Strong writing Comfort with ambiguity
Process: 3 conversations, no take-home

Comp ₹29-80 LPA. One technical chat and a paid trial day. Message me with one thing you shipped that you're proud of.

Chennai, Indiarsqlattribution

Open

Experience

Head of Data
Apr 2022 - Present
Rivet Foods · 4 yr 6 mo · Full-time · Chennai, India
- Wrote the metric definitions the leadership team reviews every week.
- Replaced 80 hand-built dashboards with one metrics layer people trust.
Data Analyst
May 2020 - Apr 2022
Paytm · 1 yr 11 mo · Full-time · Chennai, India
- Replaced 96 hand-built dashboards with one metrics layer people trust.
- Taught SQL to 173 non-analysts.
Data Scientist
Sep 2018 - May 2020
TCS · 1 yr 8 mo · Full-time · Chennai, India
- Replaced 74 hand-built dashboards with one metrics layer people trust.
Staff Data Scientist
Mar 2017 - Sep 2018
Freshworks · 1 yr 6 mo · Full-time · Chennai, India
- Wrote the metric definitions the leadership team reviews every week.
- Taught SQL to 37 non-analysts.
Data Scientist
Nov 2013 - Mar 2017
Zerodha · 3 yr 4 mo · Full-time · Chennai, India
- Wrote the metric definitions the leadership team reviews every week.

Projects

Conference talk: lessons from marketing science

2025

What went wrong and what worked while scaling marketing analytics.

Marketing analytics benchmark

2022

Reproducible benchmarks comparing R and SQL on real workloads.

References

No references yet.

Education

FMS Delhi
MBA, Business Administration
2010 - 2012
BITS Pilani
B.E., Physics
2004 - 2008

Details

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