Skip to content
Sample profile. This is an example profile that shows how Introworth works, not a real person. You can send a message to try the flow, but nobody reads or replies to it and you are never charged.

Jenny Chapman

Sample profile

Director of Product, Lloyds Banking Group - user research · growth · experimentation

Works at
Lloyds Banking Group
Location
Leeds, UK · GMT (UTC+0)
Experience
8+ years experience
Education
London School of Economics
Languages
English, Mandarin

Overview

I've spent 16 years on onboarding and activation - first at Arm, now at Lloyds Banking Group. Cut time-to-first-value for new growth customers from 18 days to 4. Most at home with growth and user research. I mentor first-time managers when I can.

Good reasons to reach out
  • Working sessions on lifecycle
  • Second opinions on growth decisions
Please don't message about
  • Agency or outsourcing pitches
  • Sales demos
Skills
experimentationgrowthuser researchlifecycle

Experience

  1. Director of Product
    Jan 2026 - Present
    Lloyds Banking Group · 10 mo · Full-time · Leeds, UK
    • Launched the growth product in 12 markets.
    • Took growth activation from 31% to 49% in three quarters.
  2. Associate Product Manager
    Jan 2024 - Dec 2025
    BP · 1 yr 11 mo · Full-time · Leeds, UK
    • Ran 180 customer interviews before writing the first spec.
  3. Principal Product Manager
    Aug 2021 - Jan 2024
    Vodafone · 2 yr 5 mo · Full-time · Leeds, UK
    • Backed 53 founders at pre-seed and seed.
    • Previously an operator for 8 years before investing.
  4. Associate Product Manager
    Nov 2019 - Aug 2021
    McKinsey & Company · 1 yr 9 mo · Full-time · Leeds, UK
    • Cut time-to-first-value for new growth customers from 19 days to 2.
    • Grew growth revenue from $3 million to $23 million ARR.
  5. Senior Product Manager
    Aug 2018 - Nov 2019
    Arm · 1 yr 3 mo · Contract · Leeds, UK
    • Cut time-to-first-value for new growth customers from 20 days to 4.
    • Ran 43 customer interviews before writing the first spec.

References

No references yet.

Education

  1. London School of Economics
    BSc, Economics
    2007 - 2010

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
Visible to connections