Joao Cavalcanti

S

Product Marketing Manager at Rappi | ex-FEMSA

Rappi
São Paulo, Brazil · BRT (UTC-3)
4+ years experience
Fundação Getulio Vargas
English, Portuguese
Messaging unavailable

Overview

I work on product marketing at Rappi in São Paulo. Launched 14 campaigns, 3 of them in new markets. Hired and trained a product marketing team of 3. Previously at FEMSA. Most at home with launches and sales enablement.

Good reasons to reach out
  • Working sessions on content strategy
  • Second opinions on positioning decisions
  • Thoughtful intros to people in my field
Please don't message about
  • Sales demos
  • Generic networking requests

Replies within two days

Skills
pricingcompetitive intelligencelaunchespositioningcontent strategysales enablement

Experience

  1. Product Marketing Manager
    Mar 2024 - Present
    Rappi · 2 yr 7 mo · Full-time · São Paulo, Brazil
    • Ran 125 customer interviews before writing the first spec.
    • Grew payments revenue from $2 million to $20 million ARR.
  2. Marketing Associate
    May 2022 - Mar 2024
    FEMSA · 1 yr 10 mo · Full-time · São Paulo, Brazil
    • Launched 5 campaigns, 6 of them in new markets.

References

No references yet.

Education

  1. Fundação Getulio Vargas
    Administração, Psychology
    2016 - 2020

Details

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