Victoria Sosa

S

Content Marketing Lead at Rappi | ex-LATAM Airlines

Rappi
Medellín, Colombia · COT (UTC-5)
9+ years experience
IESE
English, Spanish
Messaging unavailable

Overview

Currently at Rappi, where I work on content and SEO. Launched 17 campaigns, 5 of them in new markets. Grew organic traffic from 166k to 1637k monthly visits. Most at home with analytics and copywriting. Board games, hiking, and terrible puns.

Good reasons to reach out
  • Questions about content and SEO
Please don't message about
  • Generic networking requests
  • Unpaid work or spec projects

Answers in batches on Fridays

Skills
copywritingeditorialanalyticscontent strategy

Experience

  1. Content Marketing Lead
    Nov 2023 - Present
    Rappi · 2 yr 11 mo · Full-time · Medellín, Colombia
    • Launched 6 campaigns, 4 of them in new markets.
    • Built a library of 900 articles that still drives sign-ups.
  2. Product Marketing Manager
    Apr 2022 - Nov 2023
    LATAM Airlines · 1 yr 7 mo · Full-time · Medellín, Colombia
    • Took logistics activation from 27% to 43% in three quarters.
  3. Growth Marketing Manager
    Jan 2019 - Apr 2022
    América Móvil · 3 yr 3 mo · Full-time · Medellín, Colombia
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
  4. Marketing Associate
    Oct 2017 - Jan 2019
    Google · 1 yr 3 mo · Full-time · Medellín, Colombia
    • Built a library of 283 articles that still drives sign-ups.
    • Grew organic traffic from 65k to 1106k monthly visits.

References

No references yet.

Education

  1. IESE
    MBA, Business Administration
    2019 - 2021
  2. PUCP
    Ingeniería, Business Administration
    2013 - 2017

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
Visible to connections

Trusted Partners

Sponsored