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Josefina Cardenas

Sample profile

Director of Product, Uber - monetisation · community · mobile

Works at
Uber
Location
Medellín, Colombia · COT (UTC-5)
Experience
11+ years experience
Education
Fundação Getulio Vargas
Languages
English, Spanish
Co-founderAdvising
Message Connect

Overview

Director of Product at Uber, focused on creator tools. Cut time-to-first-value for new creator customers from 11 days to 4. Weekend cricket, weekday chai.

Good reasons to reach out
  • Advice on creator tools
  • People who want to build this with me
  • Thoughtful intros to people in my field
  • Second opinions on mobile decisions
  • Working sessions on user research
Please don't message about
  • Feature requests for my employer's product
  • Agency or outsourcing pitches
  • Unpaid work or spec projects

Usually replies within a day

Skills
mobilecommunityuser researchcontentmonetisationcreator economy
Co-founderLooking for a co-founder
closes in 3 months

Need a design-minded co-founder: farm-input financing in North America

The idea
Farm-input financing in North America
Stage
Prototype
I bring
4 years in creator tools
Looking for
Product-minded engineer
Commitment
Full-time after funding
Location
Medellín or remote

I bring 19 years of creator tools (currently Uber). Ideally you've shipped B2B software. Have a working prototype and design partners.

Medellín, Colombia · remote OKcontentcommunitycreator economy
Open
AdvisingOpen to advising
closes in 3 months

Office hours for PMs moving into fintech: creator tools and user research

Topics
creator tools, monetisation, community
Format
Async reviews
Terms
Paid
Capacity
Two calls a month
Best for
First-time founders

19 years of creator tools. One call a month or async reviews.

Medellín, Colombia · remote OKcreator economymonetisationmobile
Open

Experience

  1. Director of Product
    Mar 2025 - Present
    Uber · 1 yr 8 mo · Full-time · Medellín, Colombia
    • Ran 69 customer interviews before writing the first spec.
    • Killed 8 features nobody used and shipped the 3 that customers asked for.
  2. Group Product Manager
    Aug 2021 - Mar 2025
    Clip · 3 yr 7 mo · Full-time · Medellín, Colombia
    • Killed 3 features nobody used and shipped the 4 that customers asked for.
  3. Group Product Manager
    Nov 2019 - Aug 2021
    Mercado Libre · 1 yr 9 mo · Full-time · Medellín, Colombia
    • Launched the creator product in 7 markets.
  4. Senior Product Manager
    Sep 2017 - Nov 2019
    Petrobras · 2 yr 2 mo · Full-time · Medellín, Colombia
    • Took creator activation from 22% to 52% in three quarters.
    • Ran 125 customer interviews before writing the first spec.
  5. Product Manager
    Feb 2016 - Sep 2017
    Banco do Brasil · 1 yr 7 mo · Full-time · Medellín, Colombia
    • Killed 8 features nobody used and shipped the 3 that customers asked for.
    • Ran 134 customer interviews before writing the first spec.

References

No references yet.

Education

  1. Fundação Getulio Vargas
    Administração, Engineering
    2003 - 2007

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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