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Overview
8 years in marketing, the last 1 at Grab, where I work on the content team. Grew organic traffic from 142k to 1010k monthly visits. Before that: McKinsey & Company and Naver. Most at home with editorial and content strategy. Learning woodworking.
Good reasons to reach out
- Speaking or podcast invitations
- Questions about content and SEO
- Second opinions on copywriting decisions
Please don't message about
- Guest post swaps
- Generic networking requests
Replies on weekday evenings
Skills
analyticscontent strategycreative testingcopywritingeditorial
Experience
- Content Marketing LeadOct 2025 - PresentGrab · 1 yr 1 mo · Full-time · Singapore
- Rebuilt the content reporting so every rupee and dollar of spend is traceable.
- Hired and trained a content team of 5.
- Product Marketing ManagerJan 2024 - Oct 2025McKinsey & Company · 1 yr 9 mo · Full-time · Singapore
- Grew marketplace revenue from $6 million to $58 million ARR.
- Marketing AssociateSep 2022 - Jan 2024Naver · 1 yr 4 mo · Full-time · Singapore
- Launched 5 campaigns, 5 of them in new markets.
- Growth Marketing ManagerJul 2020 - Sep 2022SoftBank · 2 yr 2 mo · Full-time · Singapore
- Rebuilt the content reporting so every rupee and dollar of spend is traceable.
- Hired and trained a content team of 8.
- Marketing AssociateApr 2019 - Jul 2020Globe Telecom · 1 yr 3 mo · Full-time · Singapore
- Built a library of 793 articles that still drives sign-ups.
- Launched 7 campaigns, 2 of them in new markets.
References
No references yet.
Education
- HKUSTBEng, Communications2014 - 2018
Details
Compensation expectations
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Direct contact details
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