Kabir Rawat

S

Growth Marketing Manager at Arbor Pay · Lifecycle marketing

Arbor Pay
Gurugram, India · IST (UTC+5:30)
5+ years experience
Srishti Manipal Institute
English, Hindi
Open to work
Messaging unavailable

Overview

I've spent 5 years on lifecycle marketing - first at LTIMindtree, now at Arbor Pay. Rebuilt the lifecycle reporting so every rupee and dollar of spend is traceable. Before that: McKinsey & Company and LTIMindtree. Most at home with retention and Braze. I tinker with 3D printers.

Good reasons to reach out
  • Roles in lifecycle marketing
  • Speaking or podcast invitations
  • Thoughtful intros to people in my field
Please don't message about
  • Agency or outsourcing pitches
  • Paid follower schemes

Slower in the last week of each quarter

Skills
segmentationemailretentionCRMBraze
Open to workLooking for a role
closes in 3 months

Lead Growth Marketing Manager roles in climate tech - Gurugram or remote

Target roles
Lead Growth Marketing Manager
Level
Senior
Industries
B2B SaaS, Logistics
Work mode
Hybrid
Available
Immediately
Work authorization
Indian citizen, open to relocating
What I'm looking for
Hands-on work on email with room to mentor.
Not interested in
Night shifts

5 years in lifecycle marketing. Strongest at Braze and segmentation. Can start in about six weeks.

Gurugram, India · remote OKsegmentationemailbraze
Open

Experience

  1. Growth Marketing Manager
    Nov 2023 - Present
    Arbor Pay · 2 yr 11 mo · Full-time · Gurugram, India
    • Lifted 90-day retention 7 points with lifecycle programs.
    • Hired and trained a lifecycle team of 8.
    • Launched 19 campaigns, 4 of them in new markets.
  2. Marketing Associate
    Jun 2022 - Nov 2023
    McKinsey & Company · 1 yr 5 mo · Contract · Gurugram, India
    • Launched 14 campaigns, 2 of them in new markets.
  3. Marketing Associate
    Oct 2021 - Jun 2022
    LTIMindtree · 8 mo · Full-time · Gurugram, India
    • Lifted 90-day retention 15 points with lifecycle programs.

Projects

Side project: a reading list app
2022

Built with CRM and segmentation. 749 people used it last year.

References

No references yet.

Education

  1. Srishti Manipal Institute
    B.Des, Journalism
    2016 - 2020

Details

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What they are targeting for their next role.
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