Matthias Widmer

Content Marketing Lead at Arbor Pay · Content and SEO

Arbor Pay

Vienna, Austria · CET (UTC+1)

10+ years experience

Bocconi University

English, German

Co-founder Advising

Messaging unavailable

Overview

10 years in marketing, the last 4 at Arbor Pay, where I work on the content team. Built a library of 880 articles that still drives sign-ups. Launched 14 campaigns, 5 of them in new markets. Before that: Feedzai and Klarna. Most at home with content strategy and copywriting. I read too many books about cities.

Good reasons to reach out

Advice on content and SEO
People who want to build this with me
Second opinions on HubSpot decisions
Thoughtful intros to people in my field
Questions about content and SEO

Please don't message about

Courses and coaching offers
Offshore staffing offers
Paid follower schemes

Replies on weekday evenings

Skills

content strategyeditorialcopywritinganalyticsHubSpot

Co-founderLooking for a co-founder

closes in 3 months

Looking for an operations co-founder for field-service scheduling for farmer cooperatives

The idea: Looking for an operations co-founder for field-service scheduling for farmer cooperatives
Stage: Customer interviews
I bring: 13 years in content and SEO
Looking for: Product-minded engineer
Commitment: Full-time now
Location: Vienna or remote

I bring 10 years of content and SEO (currently Arbor Pay). Ideally you've shipped B2B software. Have a working prototype and design partners.

Vienna, Austriacontent strategyeditorialhubspot

Open

AdvisingOpen to advising

closes in 3 months

Office hours for early-stage teams: content and SEO and HubSpot

Topics: content and SEO, analytics, editorial
Format: Formal advisor role
Terms: Paid
Capacity: A few async reviews a month
Best for: Seed to Series A teams

10 years of content and SEO. Prefer specific questions over coffee chats.

Vienna, Austriahubspotanalyticseditorial

Open

Experience

Content Marketing Lead
Jun 2022 - Present
Arbor Pay · 4 yr 4 mo · Full-time · Vienna, Austria
- Rebuilt the content reporting so every rupee and dollar of spend is traceable.
- Hired and trained a content team of 11.
Marketing Associate
Dec 2018 - Jun 2022
Feedzai · 3 yr 6 mo · Full-time · Vienna, Austria
- Built a library of 561 articles that still drives sign-ups.
Marketing Associate
Aug 2017 - Dec 2018
Klarna · 1 yr 4 mo · Full-time · Vienna, Austria
- Grew organic traffic from 125k to 663k monthly visits.
- Built a library of 828 articles that still drives sign-ups.
Marketing Associate
Oct 2016 - Aug 2017
Trade Republic · 10 mo · Full-time · Vienna, Austria
- Grew organic traffic from 70k to 1364k monthly visits.

Projects

Conference talk: lessons from content

2024

What went wrong and what worked while scaling content and SEO.

Content and SEO benchmark

2023

Reproducible benchmarks comparing editorial and HubSpot on real workloads.

References

No references yet.

Education

Bocconi University
BSc, Marketing
2013 - 2016

Details

Compensation expectations

What they are targeting for their next role.

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Direct contact details

Direct email and a scheduling link.