Karan Ajay Bansal

Overview

Currently at Greystone Software, where I work on product marketing. Hired and trained a product marketing team of 4. Rebuilt the product marketing reporting so every rupee and dollar of spend is traceable. Outside work: long runs and longer podcasts.

Best reached early in the week

Experience

1. Product Marketing Manager

   Oct 2025 - Present
   Greystone Software · 1 yr · Full-time · Mumbai, India
   • Took payments activation from 24% to 50% in three quarters.
   • Launched the payments product in 3 markets.
   • Killed 6 features nobody used and shipped the 3 that customers asked for.
2. Growth Marketing Manager

   Oct 2022 - Oct 2025
   Samsung R&D · 3 yr · Full-time · Mumbai, India
   • Launched 4 campaigns, 5 of them in new markets.
3. Growth Marketing Manager

   Feb 2019 - Oct 2022
   TCS · 3 yr 8 mo · Full-time · Mumbai, India
   • Launched 10 campaigns, 5 of them in new markets.
   • Hired and trained a product marketing team of 10.
4. Marketing Associate

   Oct 2017 - Feb 2019
   KPMG · 1 yr 4 mo · Full-time · Mumbai, India
   • Launched 20 campaigns, 4 of them in new markets.

Projects

No references yet.

Education

1. IIM Ahmedabad

   MBA, Business Administration
   2017 - 2019
2. PSG College of Technology

   B.E., Journalism
   2013 - 2017